Case Study

— Hello Alice

Hello Alice is an AI platform that guides ambitious yet underserved women, people of color, LGBTQ+ entrepreneurs, military-affiliated business owners, and entrepreneurs with disabilities to funding, mentorship, and success. In partnership with Verizon, Hello Alice also launched #BusinessForAll, a nationwide movement led by entrepreneurs, celebrities, business support organizations, and corporate executives that provides the opportunity for mentorship and funding to small business owners nationwide.

Hello Alice engaged Motto to lead its rebranding effort to drive ambitious growth goals and capture the true essence of the brand. The rebrand included Motto’s signature leadership and brand workshops, new visual identity, brand archetype, brand strategy, brand story, message, and visual brand system to take the pioneering women-led company into the future.

What We Did:

  Leadership Workshops
  Culture Analysis
  Brand Strategy
  Brand Archetype
  Messaging
  Verbal Identity
  Visual Identity
  Art Direction
  Illustrations
  Merch / Credit Cards

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