Case Study

Hello Alice

Your small business path made simple

Hello Alice is an AI platform that guides ambitious yet underserved women, people of color, LGBTQ+ entrepreneurs, military-affiliated business owners, and entrepreneurs with disabilities to funding, mentorship, and success. In partnership with Verizon, Hello Alice launched #BusinessForAll, a nationwide movement led by entrepreneurs, celebrities, business support and organizations. Hello Alice engaged Motto to lead its expansive rebranding effort to drive ambitious growth goals and capture the true essence of the brand. The rebrand included Motto’s signature workshops, new visual identity, brand archetype, brand strategy, brand story, message, web app, illustrations, a branded Mastercard, and holistic visual brand system to take the pioneering women-led company into the future.

What We Did:

  Leadership Workshops
  Culture Analysis
  Brand Strategy
  Messaging
  Verbal Identity
  Visual Identity
  Art Direction & Illustrations
  Web App & Website

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