Case Study | 🏆 GDUSA AWARD WINNER
Hello Alice
Your small business path made simple
Hello Alice is an AI platform that guides ambitious yet underserved women, people of color, LGBTQ+ entrepreneurs, military-affiliated, and entrepreneurs with disabilities to funding, mentorship, and success. In partnership with Verizon, Hello Alice launched #BusinessForAll, a nationwide movement led by entrepreneurs and celebrities like Gwenyth Paltrow. Hello Alice hired Motto to lead its expansive rebranding effort to drive ambitious growth goals and capture the true essence of the brand. The rebrand included Motto’s signature workshops, new visual identity, archetype, brand strategy, brand story, message, web app, illustrations, a branded Mastercard, and full scope visual brand system to take the pioneering women-led company into the future.
What We Did
– Leadership Workshops
– Culture Analysis
– Brand Strategy
– Messaging
– Verbal Identity
– Visual Identity
– Art Direction & Illustrations
– Web App & Website
