This line of pet products is perfectly frank


Frank is a lovely chap. Such a lovely chap that he inspired a whole pet brand for fido.

Motto worked with Frank’s parents and founders to create a hip brand that was oozing with Frank’s boisterous personality. Frank loves bow ties, chevrons and stripes so the brand’s look and feel needed to incorporate his signature style. The products are made with ingredients that are up front and honest, and well, frank.

Client: Frank
Brand Strategy
Brand Identity
Package Design

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