Overview
San Francisco based EVOLVh is a line of natural haircare products founded by salon expert and entrepreneur, Boris Oak.
The philosophy and inspiration behind the products came from observing salon stylists and clients, and responding to what was missing in the world of natural haircare. EVOLVh’s propriety amino acid technology transforms hair feel and texture while optimizing strand health and beauty.
Challenge
Redesign the brand identity, restyle the packaging system and enhance the overall look and feel of the brand.
Motto guided EVOLVh through a beauty brand packaging improvement strategy to maximize shelf appeal and improve readability. With clean minimal typography and clear benefit call outs, the design now represents a balance of no fuss simplicity and understated beauty that speaks to the nature of the product and its purpose.
“Motto is unbelievably attentive. They are innovative with forward thinking ideas. They communicate passionately, listen intently and push you to new heights as a company. Truly transformational.“
