EVEN

Even isn’t just a headphone company, they are on a mission to deliver an audio experience personalized to the unique way you hear. Even’s patented Helix™ technology visualizes how you hear and customizes an in-ear hearing profile that ensures you’re hearing music perfectly calibrated to you.

CHALLENGE

Even approached Motto as a scaling startup desperately in need of uniting the brand under a comprehensive language. The brand to date was full of disparate parts with no strong position or message in the marketplace. With recent success on HSN and a partnership with Napster, defining the brand for Even was critical. We were asked to help evolve the existing brand identity, reposition the brand, redefine the story and message, build a social media campaign that would launch for the holidays, direct a new lifestyle and product photoshoot, and create a new e-commerce website that tied the brand together online.

SCOPE OF WORK

→ Brand Identity

→ Strategy & Position

→ Brand Motto

→ Art & Creative Direction

→ Photoshoot

→ Website

→ Social Media Campaign

→ Animated Gifs

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