Born to Shine.
Leveraging the brand’s sacred sun symbol, this concept is a reminder to women everywhere that, like the sun, we are all born to shine. There is an inspiring attitude shared by women who tackle life head on, with spirit, strength and grace. In the face of significant adversity, Mirassou’s founder Henrietta Mirassou, singlehandedly kept the family winery alive. As a tribute to her, Mirassou continues to honor women and encourages them to live boldly with courage and conviction.