Motto has worked with Crown & Buckle for years on strategizing, designing and launching other brands under the C&B brand including their exclusive American Made and Black Label collections.
To get to the heart of the Crown & Buckle brand, we started with a Leadership Workshop. We worked with Crown & Buckle’s founder, partner, and leadership team to surface the authentic story. We also developed the unique position of the brand, the core messaging, redesigned the identity system, art directed new lifestyle and product photo shoots, and redesigned a new e-commerce website. Our relationship with C&B has spanned over many years and we most recently worked with them on the branding, naming and launch of their new Black Label Collection.