Crown + Buckle

Capturing the Spirit of a Watch
Strap Maker

STORY

Crown & Buckle is a watch strap retailer specializing in fine leather and nylon strap styles for the modern watch wearer. The company manufactures an in-house line of handmade straps from American and Italian leathers, and collaborates with other tastemaker brands on exclusive collections. As the company grew, it came time to step up their game and give the brand some love and attention.

WHAT WE DID

To get to the heart of the Crown & Buckle brand, we started with a Brand & Culture Workshop. We surfaced the authentic story, developed core messaging, redesigned the identity system, art directed photo shoots, and redesigned the e-commerce website. Motto has worked with Crown & Buckle for years on launching other brands under the C&B brand including their exclusive American Made and Black Label collections — all to create a holistic brand experience customers love.

SCOPE OF WORK

→ Brand Identity

→ Strategy & Position

→ Brand Motto

→ Art & Creative Direction

→ Photoshoot

→ E-Commerce Websites

→ Social Media Campaign

→ Product Photography

→ Hang Tags

TESTIMONIAL

“We’re very happy with our new identity, and love working with Motto. They’ve helped us evolve into a stronger brand with a stronger image.”

— Thomas Lathrop, Founder

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