There are few if any clear, sustainable, and beneficial product differences among ATS brands. Faster, Better, Smarter is tablestakes. Comeet is different, and we brought that difference to life in the branding.
The strength of Comeet’s brand strategy is that it centers around the concept of collaborative hiring. When recruiters, candidates, and hiring managers are in sync and communicating smoothly, the hiring process can work at its best. So Motto codified the brand’s mission, vision, and values, and created a verbal and visual identity to express the essence of the brand and shape the brand experience for all stakeholders.