Resurrecting an 80 year old mattress company and bringing them back from the brink of extinction.
Christeli has been handcrafting luxury mattresses in Greenville, SC since 1931. Their brand had grown dated and competition was stealing market share. Before reaching out to Motto, this great company was months away from potentially closing their factory. We were asked to guide the company through a complete rebrand and aim for a resurrection. We delved deep into the brand’s heritage to carve out a new territory that would be relevant to the modern consumer. Everything was reimagined: positioning, messaging, mattresses, identity, website experience, and all things in between.