II. Leadership Workshop
We led Call-Em-All’s leadership team through Motto’s transformational and thought-provoking leadership workshop to uncover their purpose, vision and values.
Motto facilitated our signature leadership workshop with Call-Em-All’s leadership team. Over the course of several days, we went deep into the heart and core message of the company, its purpose, and their amazing culture. We talked to their team, partners and customers so we could articulate what makes Call-Em-All different and why. While the company is an industry expert, their bland branding, messaging and website lacked personality and didn’t convey who they are authentically. By uncovering and articulating the company’s purpose, we were able to create new messaging, headlines, company values and a company manifesto to help the company go beyond what they make and sell to who they are and what they stand for. The result was a strategically led, brand framework for Call-Em-All’s future as a brand and organization.