Whether sharing production art, highlighting innovative workspaces or profiling inspiring employees, we believed that all channels should be held to the same high creative standard as their movies.
We also wanted to be careful about how we approached each platform. With a strong focus on recruitment, building out Instagram and LinkedIn were where we wanted to hit the ground running, ensuring that we were meeting talent where they consume content.
To do this effectively, we conducted a Social Immersion Workshop and shared our new strategy directly with employees at Blue Sky, we aimed to create an environment where everyone was excited to meaningfully contribute to social. The Motto team created a social strategy, posting cadence, created each month’s social media assets, managed the account and provided monthly metrics.
Content Strategy → Content Cadence → Social Design Package → Posting Schedule → Animations