As one of the world’s leading animation studios, Blue Sky has been making iconic films for over 30 years––Ice Age, Rio and Ferdinand, and Spies in Disguise, just to name a few. But while many folks know their famous movies, Blue Sky has never been a household name like competitors Pixar® and Dreamworks®.
Furthermore, while most of the US movie industry is based in Hollywood, Blue Sky’s headquarters is nestled in woodsy Greenwich, CT. Luring top talent away from the glitz and glamour to the east coast posed a challenge. Though their 500+ loyal employees loved working there, they needed a way to share the incredible culture they’d built with the world.
As a merger with Disney® and many exciting leadership changes took hold, Blue Sky wanted to position the brand for growth and recognition.