While other studios shared movie stills and had a heavy fan-engagement focus to their feed, we wanted to take Blue Sky followers behind the curtain, showcasing the real people and ideas that make their movies so special. We wanted to show potential recruits and industry insiders all the amazing things happening at Blue Sky and build a sense of FOMO for those not apart of the Blue Sky family. Whether sharing production art, highlighting innovative workspaces or profiling inspiring employees, we believed that all channels should be held to the same high creative standard as their movies.
We also wanted to be careful about how we approached each platform. With a strong focus on recruitment, building out Instagram and LinkedIn were where we wanted to hit the ground running, ensuring that we were meeting talent where they consume content.
To do this effectively, we conducted a Social Immersion Workshop and shared our new strategy directly with employees at Blue Sky, we aimed to create an environment where everyone was excited to meaningfully contribute to social. Once we had our processes in place, it was time to get to posting.