Case Study
Blix
Experience more.
Blix is a team of outdoor enthusiasts, planet-lovers, and world-changers who are on a mission to affect change and inspire personal wellbeing through the power of ebikes. Electric bikes have entered the cultural vernacular in the US. Blix has been leading this revolution since 2014 with beautifully made ebikes that do way more than taking you from A to B. Motto was hired to take the Blix brand to the next level. We overhauled the brand from the bottom up — from logo and type system to unboxing, packaging, web, and social.
What We Did:
– Brand Workshops
– Culture Analysis
– Brand Strategy
– Messaging
– Voice & Verbal ID
– Visual Identity
– Art Direction
– Packaging
– Web & Social























