Idea Worth Rallying Around®
Bleecker Street, renowned for its curated selection of evocative and meaningful cinema, hired Motto to brand a transformative journey.
A strategic reinvention for timeless cinema.
Bleecker Street, renowned for its curated selection of evocative and meaningful cinema, reached out to Motto to lead a transformative journey. With a history of award-winning narratives, the company sought to not only uphold but elevate its position in the competitive landscape of film distribution and attract audiences who appreciate films that are not just entertainment but are cultural dialogues.
- Engagement Foundation®
- Type Established
- Category Cinema
- Services Brand Strategy
Delving deep to redefine Bleecker Street.
Our mission was to capture the authentic voice and vision of Bleecker Street. We embarked on a series of candid 1:1 interviews and Foundation® workshops with key stakeholders to achieve this. From the C-suite to the creative minds behind the scenes, our conversations aimed to uncover the unspoken truths and aspirations that drive the company. The focus was on ‘the adults in the room’ — a discerning group that seeks enlightenment and engagement in their cinematic experiences.
Fostering a loyal and engaged community around Bleecker Street's cinematic vision.
Motto spent a few weeks gathering the insights necessary to craft a brand strategy reflective of Bleecker Street’s current identity and its potential to grow and influence. We identified opportunities that Bleecker Street could uniquely own, ensuring its brand would stand out in the minds of its discerning audience. This deep strategic work set the stage for an informed, strategic, and poised brand evolution.
Reimagining Bleecker to align with the mature, insightful nature of its audience.
Bleecker Street faced a crowded market with many competitors, such as A24 and Focus Features. To stand out, they needed to implement a brand strategy that resonated deeply with their audience. By showcasing their inspiring films like “Trumbo,” “The Assistant,” and “Golda,” Bleecker Street was able to connect with those who appreciate narratives with substance and complexity. These films, characterized by their impressive craftsmanship and depth, were pivotal in conveying the brand’s message to its target audience.