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Best Friends Best Friends Best Friends
Best Friends Best Friends Best Friends

Best Friends is the original creator of the most popular dog bed, The Calming Donut Dog Bed, and Amazon's No. 1 best-selling pet bed.

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Overview

Rebranding the No. 1 pet bed into a seven-figure acquisition.

Best Friends is the original creator of the most popular dog bed, The Calming Donut Dog Bed, and Amazon’s No. 1 best-selling pet bed. With hundreds of thousands of reviews, this innovative cuddler shag design provides better sleep, supports joints, and offers a calming, self-warming effect. As the knock-off brands entered the market, it was time for Best Friends to reclaim their narrative. Motto was asked to rebrand the brand from brand strategy to product hang tags; we re-positioned the brand in the market, leading to a seven-figure acquisition and product distribution in Chewys, Wal-Mart, and PetSmart.

(Details)
  • Engagement Flagship®
  • Type Rebrand
  • Category Pets
  • Services Branding & Activation