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Short Bio
Sunny Bonnell is no stranger to starting fires. She is co-author of the best-selling business book Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different and Co-Founder and CEO of Motto, a brand strategy and culture company that works with CEOs, founders, and leaders to create Ideas Worth Rallying Around®, the signature idea that sits at the heart of the business and makes it famous. She is a high-octane global keynote speaker and provocative leadership columnist for Fast Company. Her fierce vision and rare intellect have made her a highly sought-after advisor for Virgin, Google, Microsoft, NFL, and Hershey’s. She is a Top 30 Global Guru in branding and has been featured in Forbes, Entrepreneur, The WSJ, Inc., and GDUSA’s Top 25 People to Watch.

Background
Growing up in the South, Sunny learned the ropes of entrepreneurship. After following a winding career path—from street musician and actor to veterinarian, then designer—she completed her BA and MFA at the prestigious Savannah College of Art & Design (SCAD) while running Motto® at the same time. She became a notable bluegrass player and performer by the age of eleven and, inspired by observing her entrepreneurial-minded parents, learned the power of vision.