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Ashleigh Hansberger is a bestselling author, award-winning entrepreneur, brilliant brand strategist, and clever namer. Her ahead-of-the-trend vision—building brands around who they are and what they stand for—championed a brand movement years before it became a top business trend. She comes alive working with spirited companies that bring vibrant cultures, big ideas, and positive energy into the world.

Ashleigh can pull a compelling story from any brand and articulate meaning in a powerful way. Born and raised in Chicago, she comes from a family of entrepreneurs. Her grandfather started RAM Golf in the 1960s, and her father made golf clubs for pro players. For the past decade, she’s been helping entrepreneurs and companies shape strategic narratives using a non-traditional approach. She believes every brand can be remarkable; it’s just a matter of finding the right angle to deliver a crush-worthy experience. Ashleigh’s greatest strength is untangling the wants, needs, and ideas that exist in people’s minds and shaping them into actionable positioning strategies that have the power to inspire and transform.

She is the co-author of the bestselling business book Rare Breed, A Guide to Success for the Defiant, Dangerous and Different (HarperCollins). The book is a bestseller on Amazon across three categories: entrepreneurship, business, and leadership.

Ashleigh is also the executive producer and co-host of the YouTube series Rare Breed®. Sunny and Ashleigh sit down with cultural provocateurs like the famed Breakfast Club Host and Bestselling Author Charlamagne Tha God, PJ Morton of Maroon 5, and many more.

She is a stellar baker, loves to travel (more road trips than jet sets), and dreams of sailing one fine day.