Foundation
Foundation
Foundation
Foundation
Foundation
Foundation
Foundation® is our brand strategy engagement for companies needing a clear, focused strategy to unify their team and align their mission for cohesive growth.
(About)
Turn clarity into your future competitive advantage.
With Foundation®, unlock strategic clarity and growth. We collaborate with your executive team to refine your vision and pinpoint the optimal positioning for your brand, delivering a roadmap for a clear, confident future.
Foundation® is the ideal solution if:
- It’s hard to explain your brand.
- It’s time for a new strategy.
- You struggle to differentiate.
- You need tighter messaging.
WHY YOU SHOULD
CHOOSE FOUNDATION
Align brand with business strategy
Align brand initiatives with long-term vision and business objectives, ensuring synergy and focused growth.
Clarify your brand
Define who you are and what you stand for in a way everyone can understand, believe in, and help build.
Strengthen your position
Precisely plant your brand’s flag in the market so your audience intentionally chooses you over the competition.
( Foundation® Clients → )
HERE'S WHAT WE'LL DO
(Foundation® Process)
Our work together unfolds across two key phases.
Phases of work
Our mission begins with a complete immersion of your business, conducted collaboratively and iteratively. Through research and workshops, we dig to understand your challenges, opportunities, offerings, customers, and future ambitions.
Deliverables include:
- Stakeholder/customer interviews
- Leadership workshops
- Departmental workshops
- Brand audit
- Insights Report
We shape brand positioning and develop the central Idea Worth Rallying Around® under a bold new theme. The strategy is a crisp articulation of your brand, a clear understanding of how it emotionally connects, and actionable principles to anchor its positioning, values, vision, and story.
Deliverables include:
- Strategic territory
- Brand positioning statement
- Big Idea Worth Rallying Around®
- Who we are, what we do, who we do it for
- Vision, purpose, mission
- Brand promise
Building off the brand strategy, we develop the tonal aspects of your brand, codified with a unique voice persona and set of fundamental voice pillars.
Deliverables may include:
- Tone of voice
- Voice pillars + key messaging
- Persona development
- Verbal guidelines
We can include verbal identity with scope and budget expansion for some clients. Once the strategy is codified, we develop the tonal aspects of your brand with a set of voice pillars.
If you’re looking for Foundation® plus verbal and visual identity, that’s best suited for Flagship®.
In their own words
Unfiltered feedback about working with Motto®
Hicham Chahine CEO, Ninjas in Pyjamas
“Our rapid growth and global success would not have been possible without the brilliant team at Motto® challenging our thinking and leading us through the rebranding process.”
Camilla Cornwell Senior Brand Design, Goodnotes
“We have spine tingles. It's amazing to see the Goodnotes strategy and brand come together into such a cohesive and inspiring brand narrative.”
Allie Kuzyk Global Program Manager, Google®
“I’ve referred Motto® to anyone who asks for an all-around branding and strategic powerhouse. I’ve always felt we were more than just a client, but true partners. ”
Danny Aronson CEO, Even
“Motto® is exceptional. We are getting amazing feedback from stakeholders, investors, and customers. The team is so inspiring to work with. ”
Annie Wang VP Marketing, Artnet
“Motto® absolutely blew us away. They united us under a common vision and exceeded our team’s expectations by 100x.”
Ivey Childers CEO, Southbound Tequila
“Motto® is brilliant, organized, generous, and fun to work with! The consumer and investor feedback about our brand has been beyond incredible.”
Timothy Makalinao Co-Founder & CEO, Bandana
“It's evident how seriously Motto® considered our vision and what we're creating. We're thankful to have partnered with their incredible team on this journey.”
Nathan Hallmark VP of Growth, FasterLines
“Motto's level of brilliance surpassed my greatest hope. The team provided an incredible experience of self discovery and realization of who we are.”
Rob Meng Founder & CEO, FasterLines
“The team at Motto® are a joy to work with! They coaxed out the best of who we are and spent time crafting language that best tells our story and depicts the vision we have. The investment we made is already paying off exponentially.”
Reed Switzer CEO, Hopscotch
“Hopscotch has been able to attract and retain high-quality talent from Google, Capital One, Better, and other world-class companies because of the brand Motto® assembled for us. ”
Lak Gil CEO, Pillway®
“We chose Motto® because of their passion, unique approach, and exceptional roster of brands they've propelled to success. They love what they do and are fully invested in every project they work on.”
Thomas Lathrop Crown & Buckle
“Motto’s® knowledge of branding and design execution has been crucial in taking our online retail business to the next level.”
Michelle Glienke Munk Pack
“Motto® has been a long partnership for us and built our brand from the ground up. We love our brand and so do our customers. They bring tons of experience to the table.”
Brad Herrmann CEO, Text-Em-All
“Thanks to Motto®, we branded our purpose and have grown 20% year over year. Working together has been one of the most successful partnerships in the history of our company. ”
Ian Morley Co-Founder, Serraview
“Motto® increased visitors to our site by 85% and increased conversions by 20% within a few months of our new brand launch. Their work has transformed our business from the inside out.”
FINER POINTS
Inquire about Foundation®Facts
- Clients in 40+ countries
- 300+ Foundation® projects
- Most are established companies
- At least a Series B-G
- Executive leaders need clarity
Inflection points
- New leadership, new vision
- Shifting strategy or direction
- Navigating mergers or acquisitions
- Heading towards IPO
- Moving to global expansion
- Looking for stronger positioning
- Changing consumer expectations
- Launching new innovations
- Targeting new audiences
- Entering new markets
Participation
- Founder/C-level relationship
- Key decision-makers must actively participate
- Leadership wants alignment and efficiency
Team structure
- Senior Account Manager
- Workshop Facilitator
- Brand Strategy Director
- Senior Brand Strategist
- Word Strategist
Timeframe
- 3-month initial engagement
- 3-month post consulting support
Investment
- Based on total scope
IMPACT
IMPACT
IMPACT
IMPACT
IMPACT
IMPACT
IMPACT
IMPACT
IMPACT
IMPACT
IMPACT
IMPACT
Increase market share
A stronger brand strategy and position can lead to a larger share of the market.
Command premium pricing
Elevate the perceived value of your offerings, allowing for better pricing strategies.
Cultivate customer loyalty
A clear strategy resonates more deeply with customers, fostering loyalty and repeat business.
Reach new markets
Introduce your brand and products into new markets, leveraging brand equity for quicker acceptance.
Influence brand perception
Reflect internal values externally, positively influencing how customers and partners perceive your brand.
Attract top talent
Make your company a magnet for high-caliber professionals who align with your core values.