
Andela (Talent Marketplace)
$200M Series E, $1.5B valuation, 3 acquisitions in 1 year, expanded to 6 continents, grew network to 4+ million.
In a world overflowing with brands, only a few rise to the top. At the heart of these companies is a clear strategy, a powerful voice, and a distinct visual identity. Flagship® offers a structured and proven four-step process ensuring unmatched strategic clarity and distinctive brand expression. The result? A clear path forward with a cohesive, dynamic brand that ensures long-term success.
Flagship® is an ideal engagement if you’re:
Your team isn’t synced to the vision, how they contribute to the vision, and what is needed to achieve it.
Your position is indistinct from your competition. They are eating your lunch or stealing market share.
Your messaging isn’t up to snuff or hitting your company’s strengths, USPs, or innovations.
You’re entering new territories or markets and need to tweak, evolve, or overhaul the brand.
Your current brand doesn’t support your business strategy and won’t get you to the next level.
A unified commitment to your brand’s purpose, vision, values, and objectives across all levels.
A clear and concise understanding of the company’s brand definition, positioning, and promise.
A defined competitive edge so you’re not just another brand in the market, you are the brand.
A brand narrative that resonates with the right target and leads to greater engagement and loyalty.
Upleveling your perceived value and reputation in the eyes of both consumers and stakeholders.
Positioning you as a business entity and a cultural influencer shaping societal values and trends.
An improved public perception that leads to greater trust, credibility, and goodwill in the market.
A brand employees can believe in and be inspired by leading to job satisfaction and retention.
A position in which businesses, suppliers, or third-party partners are more eager to collaborate.
(Recent Flagship® Clients)
Our mission begins with a complete discovery of your business, conducted collaboratively and iteratively. We work to understand the business’s unique challenges and opportunities and facilitate meaningful discussions about company culture, external forces, industry trends, and ambitions for the future.
What we do:
Next, we shift to strategy and plant your flags. Decisions get made about positioning. The big Idea Worth Rallying Around® reveals itself. A crisp articulation of your vision, purpose, and values takes shape and serves as the compass for verbal and visual development.
What we do:
With the strategy codified, we develop the tonal aspects of your brand with a set of voice pillars. We craft shared vocabulary, key messages, and signature phrases designed to be potent and memorable; your brand in words—the spearhead statements that make your brand famous.
What we do:
The magical moment when you see the brand we’ve been assembling visually emerge. We begin with Vision Boards to dial in the look and feel. Then, we double-down to push and refine further, sharpening every detail until just looking at it gives you a paper cut.
What we do:
What our clients say about working with Motto®