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Flagship Flagship Flagship
Flagship Flagship Flagship

Motto Flagship® is our signature engagement for established companies looking to transform and meet the future.

A 360° assessment and transformation.

Fuse strategy and design thinking together for total brand cohesion.

Motto Flagship® is our holistic solution for companies wanting an objective assessment of their brand and impactful branding to support their growth and desired future state.

Success is achieved with our trademark ‘inside-out’ approach, forged from your company’s DNA and turned into your strategic competitive advantage. At the end of the process, you’ll have your brand’s ‘lightning in a bottle’ with robust strategic foundations, a powerful Idea Worth Rallying Around™, and an impressive identity system that leads to instant recognition.



Lack of Alignment & Focus

Your team isn’t synced to the vision, how they contribute to that vision, and what they need to do to achieve it.


Weak Competitive Difference

Your position is indistinct; competition is eating your lunch, stealing market share, and out-branding you.


Undefined Target Audience

You’re speaking to everyone, therefore speaking to no one.


Fading Relevancy

Your ability to connect with and become personally relevant to the audience could be better.


Ineffective Branding

Your brand is not supporting business strategy and lacks luster.



Accelerate Your Vision

Champion and align a bold vision to accelerate your company’s growth and reach new audiences.


Establish Strong Positioning

Differentiate your brand with a point of view and strong personality, and create a competitive difference.


Increase Brand Recognition

Build beautiful brand systems that map out how your brand should be leveraged, giving you plenty of runway with the new assets.


Lower Price Sensitivities

Get customers to value your brand so much that they’re willing to pay more for what makes it unique.


Attract the Best Talent

Great brands are magnets for top talent. Reach the 1% by championing your brand at every level.


Future-Proof the Business

Make your company relevant in today’s noisy landscape and establish yourself as a market leader.

(Flagship Clients)

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The Process

Get ready to plant your flags.

Our process unfolds across several key phases.

Motto Method®

Our mission begins with a complete discovery of your business, conducted collaboratively and iteratively. We work to understand your business’s unique challenges and opportunities and provoke discussion about the nuances of your brand, culture, external forces, industry trends, ideal customers, and future ambitions.


  • Business Workbook: A deep dive
  • Kickoff call with the steering group
  • Asset and materials review
  • Strategic workshops to work through big business questions
  • 1:1 internal stakeholder interviews to gain unique insights
  • Competitive analysis with emphasis on social listening, positioning, messaging, and visuals
  • A detailed playback report with critical insights

In their own words

Hear what our clients say about working at Motto®

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Hicham Chahine CEO, Ninjas in Pyjamas

“All of this would not have been possible without the brilliant team at Motto® led by Sunny Bonnell and Ashleigh Hansberger challenging our thinking and carrying us through the whole rebranding process.”

Camilla Cornwell Brand Designer, GoodNotes

“I have spine tingles. It's amazing to see our strategy come together into such a cohesive and inspiring narrative.”

Allie Kuzyk Google®

“I’ve referred Motto® to anyone who asks for an all-around creative powerhouse. I’ve always felt we were more than just a client, but true partners. ”

Steph Zaharuk VP of Marketing & Growth, Hello Alice

“Your team is so good. Thanks for reigning us in. ”

Danny Aronson CEO, Even

“Motto® is exceptional. We are getting amazing feedback from stakeholders, investors, and customers. The team is so inspiring to work with. ”

Annie Wang VP Marketing, Artnet

“Motto® blew us away. They exceeded our team’s expectations by 100x.”


  • Ambitious leadership
  • C-level relationship
  • Active, responsive team
  • Culture-first ethos
  • Decisive decision-makers


  • Fully remote
  • Motto® is globally distributed


  • 6-month minimum preferred
  • Tighter timelines agreed case-by-case


  • Starts at $300k.

Ready to plant your flag?