We shape brand positioning and develop your central Idea Worth Rallying Around™ under a bold new theme. The strategy is a crisp articulation of your brand, a clear understanding of how it emotionally connects, and actionable principles to anchor its positioning, values, vision, and story.

Activities:

• A spot-on strategic narrative
• Who, What, Why, How statements
• Vision and Purpose language
• Idea Worth Rallying Around (short, pithy, omni-directional)
• Brand Attributes (key traits that represent your brand personality)
• Brand Architecture (to make your portfolio make sense)

The naming phase is designed to brainstorm and collaboratively generate a new name. The outcome should be a shortlist of name candidates that would then be passed to the trademark attorney to run preliminary screenings and/or deep dive searches in your trademark class(s) to evaluate and determine commercial viability.

Activities:

• Naming Brief
• 1 Round of Name Ideas + Rationales
• Consultation with Trademark Attorney
• Final Name

With the strategy codified, we develop the tonal aspects of your brand and codify it into a set of voice pillars. We also craft shared vocabulary, key messages, and signature phrases designed to be potent and memorable; your brand in words – the spearhead statements that will make your brand famous.

Activities:

• Brand/Product Naming
• Nomenclature
• Voice persona
• Voice pillars
• Key messages & signature phrases
• Word kit
• Brand story/manifesto
• Tone of voice guidelines

The magical moment when you first see the brand we’ve been assembling visually emerge. We begin with Vision Boards to dial in the look and feel. Then, we double-down to push and refine further, sharpening every design detail until just looking at it gives you a paper cut.

Activities:

• Creative brief
• Visual strategy/look & feel
• Logo system
• Color specifications
• Typography specifications
• Brand guidelines

Motto® can create, produce, and direct the creation of these assets to ensure complete brand consistency in the market and to ensure all execution remains on-brand.

We often support clients and their in-house teams with ongoing consultancy, design support, art direction realization, and implementation across the total brand and digital experience. Furthermore, we have an extensive network of vetted, complimentary talent for content production, social strategy, and marketing.

Activities:

• Website Design & Dev
• Social Media Strategy
• In-Home/Out-of-Home
• Comms Materials
• Culture & HQ Environment
• Go-to-Market

Branding must be accepted and embraced by people inside the company to be genuinely successful and transformative. Motto® creates experiences (workshops, coaching, communications, launch events, etc.) to help your employees understand the strategy and commit to building that new future.

We’ll guide you on operationalizing the brand across every department, so you tie your people and all brand activities to business outcomes.