Motto Flagship® is our signature engagement for established companies looking to transform and meet the future.
A 360° assessment and transformation.
Fuse strategy and design thinking together for total brand cohesion.
Motto Flagship® is our holistic solution for companies wanting an objective assessment of their brand and impactful branding to support their growth and desired future state.
Success is achieved with our trademark ‘inside-out’ approach, forged from your company’s DNA and turned into your strategic competitive advantage. At the end of the process, you’ll have your brand’s ‘lightning in a bottle’ with robust strategic foundations, a powerful Idea Worth Rallying Around™, and an impressive identity system that leads to instant recognition.
Lack of Alignment & Focus
Your team isn’t synced to the vision, how they contribute to that vision, and what they need to do to achieve it.
Weak Competitive Difference
Your position is indistinct; competition is eating your lunch, stealing market share, and out-branding you.
Undefined Target Audience
You’re speaking to everyone, therefore speaking to no one.
Your ability to connect with and become personally relevant to the audience could be better.
Your brand is not supporting business strategy and lacks luster.
Accelerate Your Vision
Champion and align a bold vision to accelerate your company’s growth and reach new audiences.
Establish Strong Positioning
Differentiate your brand with a point of view and strong personality, and create a competitive difference.
Increase Brand Recognition
Build beautiful brand systems that map out how your brand should be leveraged, giving you plenty of runway with the new assets.
Lower Price Sensitivities
Get customers to value your brand so much that they’re willing to pay more for what makes it unique.
Attract the Best Talent
Great brands are magnets for top talent. Reach the 1% by championing your brand at every level.
Future-Proof the Business
Make your company relevant in today’s noisy landscape and establish yourself as a market leader.
Get ready to plant your flags.
Our process unfolds across several key phases.
Our mission begins with a complete discovery of your business, conducted collaboratively and iteratively. We work to understand your business’s unique challenges and opportunities and provoke discussion about the nuances of your brand, culture, external forces, industry trends, ideal customers, and future ambitions.
- Business Workbook: A deep dive
- Kickoff call with the steering group
- Asset and materials review
- Strategic workshops to work through big business questions
- 1:1 internal stakeholder interviews to gain unique insights
- Competitive analysis with emphasis on social listening, positioning, messaging, and visuals
- A detailed playback report with critical insights
We shape brand positioning and develop your central Idea Worth Rallying Around™ under a bold new theme. The strategy is a crisp articulation of your brand, a clear understanding of how it emotionally connects, and actionable principles to anchor its positioning, values, vision, and story.
- A spot-on strategic narrative
- Who, What, Why, How statements
- Vision and Purpose language
- Idea Worth Rallying Around (short, pithy, omni-directional)
- Brand Attributes (key traits that represent your brand personality)
- Brand Architecture (to make your portfolio make sense)
With the strategy codified, we develop the tonal aspects of your brand and codify it into a set of voice pillars. We also craft shared vocabulary, key messages, and signature phrases designed to be potent and memorable; your brand in words – the spearhead statements that will make your brand famous.
- Brand/Product Naming
- Voice persona
- Voice pillars
- Key messages & signature phrases
- Word kit
- Brand story/manifesto
- Tone of voice guidelines
The magical moment when you first see the brand we’ve been assembling visually emerge. We begin with Vision Boards to dial in the look and feel. Then, we double-down to push and refine further, sharpening every design detail until just looking at it gives you a paper cut.
- Creative brief
- Visual strategy/look & feel
- Logo system
- Color specifications
- Typography specifications
- Brand guidelines
Branding must be accepted and embraced by people inside the company to be genuinely successful and transformative. Motto® creates experiences (workshops, coaching, communications, launch events, etc.) to help your employees understand the strategy and commit to building that new future.
We’ll guide you on operationalizing the brand across every department, so you tie your people and all brand activities to business outcomes.
Motto® can create, produce, and direct the creation of these assets to ensure complete brand consistency in the market and to ensure all execution remains on-brand.
We often support clients and their in-house teams with ongoing consultancy, design support, art direction realization, and implementation across the total brand and digital experience. Furthermore, we have an extensive network of vetted, complimentary talent for content production, social strategy, and marketing.
- Website Design & Dev
- Social Media Strategy
- Comms Materials
- Culture & HQ Environment
In their own words
Hear what our clients say about working at Motto®
Hicham Chahine CEO, Ninjas in Pyjamas
“All of this would not have been possible without the brilliant team at Motto® led by Sunny Bonnell and Ashleigh Hansberger challenging our thinking and carrying us through the whole rebranding process.”
Camilla Cornwell Brand Designer, GoodNotes
“I have spine tingles. It's amazing to see our strategy come together into such a cohesive and inspiring narrative.”
Allie Kuzyk Google®
“I’ve referred Motto® to anyone who asks for an all-around creative powerhouse. I’ve always felt we were more than just a client, but true partners. ”
Steph Zaharuk VP of Marketing & Growth, Hello Alice
“Your team is so good. Thanks for reigning us in. ”
Danny Aronson CEO, Even
“Motto® is exceptional. We are getting amazing feedback from stakeholders, investors, and customers. The team is so inspiring to work with. ”
Annie Wang VP Marketing, Artnet
“Motto® blew us away. They exceeded our team’s expectations by 100x.”
FINER POINTSInquire about Flagship®
- Ambitious leadership
- C-level relationship
- Active, responsive team
- Culture-first ethos
- Decisive decision-makers
- Fully remote
- Motto® is globally distributed
- 6-month minimum preferred
- Tighter timelines agreed case-by-case
- Starts at $300k.