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FastTrack FastTrack FastTrack
FastTrack FastTrack FastTrack

Motto FastTrack® is for startups that are building a new brand and want to go to market with a strong, impactful visual identity.

Make your vision visible®

Category-defining startups deserve category-defining brands.

As a founder, you don’t want a brand that stands out; you want a brand that defines the category itself. At Motto®, we help startups like yours do just that. It’s not enough to create a great product. To succeed, you need a bold, innovative brand that sets you apart and leads the way. We know how you think, how you work, and what you need to win.

FastTrack® is perfect if…

  • You are seed-stage or series A.
  • You have a clear vision and business strategy.
  • You have 2-3 decision-makers.
  • You need a lean process that doesn’t compromise quality.
  • You believe brand is your difference-maker.



Weak First Impressions

You might not make an excellent first impression on potential customers or investors, leading to missed opportunities.


Lack of Credibility

Ineffective branding can make establishing credibility and trust with your audience hard, impacting your ability to grow and succeed.


Lack of Differentiation

Poor branding can make it harder to differentiate yourself from competitors, leading to a lack of competitive advantage.


Low Perceived Value

Weak branding can lead to a perception that your products or services are low-quality, impacting sales and revenue.



Harness Your Vision

Align the brand to a bold vision, accelerate your company’s growth, and reach new audiences.


Recruit Top Talent

Great brands are magnets for top talent. Reach the 1% by championing your brand at every level.


Establish Competitive Difference

Differentiate your brand with a point of view and strong personality, and create a competitive difference.


Increase Brand Awareness

Build beautiful brand systems that map out how your brand should be leveraged, giving you plenty of runway with the new assets.


Lower Price Sensitivities

Get customers to value your brand so much that they’re willing to pay more for what makes it unique.


Attract Investors

Investors invest in savvy founders with bold visions and compelling brands.

(FastTrack® Clients →)

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The Process

What's Involved?

First, we get up to speed quickly. We work to understand your vision, product, industry context, values, and ambition for the future.


  • Business Discovery Workbook
  • Kickoff call with the steering group
  • Asset and materials review
  • Facilitated creative workshop to align on brand look and feel

In their own words

Hear what our clients say about working at Motto®

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Hicham Chahine CEO, Ninjas in Pyjamas

“All of this would not have been possible without the brilliant team at Motto® led by Sunny Bonnell and Ashleigh Hansberger challenging our thinking and carrying us through the whole rebranding process.”

Camilla Cornwell Brand Designer, GoodNotes

“I have spine tingles. It's amazing to see our strategy come together into such a cohesive and inspiring narrative.”

Allie Kuzyk Google®

“I’ve referred Motto® to anyone who asks for an all-around creative powerhouse. I’ve always felt we were more than just a client, but true partners. ”

Steph Zaharuk VP of Marketing & Growth, Hello Alice

“Your team is so good. Thanks for reigning us in. ”

Danny Aronson CEO, Even

“Motto® is exceptional. We are getting amazing feedback from stakeholders, investors, and customers. The team is so inspiring to work with. ”

Annie Wang VP Marketing, Artnet

“Motto® blew us away. They exceeded our team’s expectations by 100x.”


  • Seed-Stage or Series A
  • A clear, documented vision and purpose
  • Demonstrate an MVP
  • Direct relationship with Founder/CEO
  • Defined audience personas
  • Positive team culture


  • Fully remote
  • Motto® is globally distributed


  • 12 weeks

Ready to plant your flag?

Inquire now