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FastTrack FastTrack FastTrack
FastTrack FastTrack FastTrack

Motto FastTrack® is designed for startups that want to expedite market entry with a complete visual identity system.

Make your vision visible®

A 12-week design sprint to align your vision with your visual identity.

As a founder, you want a brand that stands out and defines the category. At Motto®, we help startups do just that. It’s not enough to create a great product. You need a bold, innovative brand to succeed that positions you as a category-defining brand. We’ve led over 600 startups to success and built a proven process that creates stability, viability, and differentiation for your business.

FastTrack® is perfect if…

  • You are seed-stage, in stealth, or series A.
  • You want to disrupt stodgy markets with fresh, bold ideas.
  • You have a clear vision and business strategy.
  • You need a lean process that doesn’t compromise quality.



Disrupt Established Markets

Startups looking to make a strong impact in a crowded space can leverage Motto’s innovative and disruptive branding expertise.


Alignment with Core Values

Businesses aiming for a brand that reflects their core mission and values will find a partner in Motto® that understands this essential alignment.


Deep Startup Experience

With over 600 successful startups brought to market, Motto’s vast experience and proven success record with similar startups, bring credibility and assurance.


Systematic Approach to Branding

Startups need a uniform and consistent brand image across all channels, and Motto’s systematic approach provides the perfect solution.



Harness Your Vision

Align the brand to a bold vision, accelerate your company’s growth, and reach new audiences.


Recruit Top Talent

Great brands are magnets for top talent. Reach the 1% by championing your brand at every level.


Establish Competitive Difference

Differentiate your brand with a point of view and strong personality, and create a competitive difference.


Increase Brand Awareness

Build beautiful brand systems that map out how your brand should be leveraged, giving you plenty of runway with the new assets.


Lower Price Sensitivities

Get customers to value your brand so much that they’re willing to pay more for what makes it unique.


Attract Investors

Investors invest in savvy founders with bold visions and compelling brands.

(FastTrack® Clients →)

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The Process

What's Involved?

First, we get up to speed quickly. We work to understand your vision, product, industry context, values, and ambition for the future.


  • Business Discovery Workbook
  • Kickoff call with the steering group
  • Asset and materials review
  • Facilitated creative workshop to align on brand look and feel


  • Brand on a Page
  • Creative Brief

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In their own words

Hear what our clients say about working at Motto®

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Hicham Chahine CEO, Ninjas in Pyjamas

“Our rapid growth and global success would not have been possible without the brilliant team at Motto® challenging our thinking and leading us through the rebranding process.”

Camilla Cornwell Brand Designer, GoodNotes

“I have spine tingles. It's amazing to see the Goodnotes strategy come together into such a cohesive and inspiring brand narrative.”

Allie Kuzyk Global Program Manager, Google®

“I’ve referred Motto® to anyone who asks for an all-around branding and strategic powerhouse. I’ve always felt we were more than just a client, but true partners. ”

Steph Zaharuk VP of Marketing & Growth, Hello Alice

“Your team is so good. Thanks for reigning us in. ”

Danny Aronson CEO, Even

“Motto® is exceptional. We are getting amazing feedback from stakeholders, investors, and customers. The team is so inspiring to work with. ”

Annie Wang VP Marketing, Artnet

“Motto® absolutely blew us away. They united us under a common vision and exceeded our team’s expectations by 100x.”


  • Seed-Stage, Stealth, or Series A
  • A clear, documented vision and purpose
  • Demonstrate an MVP
  • Direct relationship with Founder/CEO
  • Defined audience personas
  • Positive team culture


  • Fully remote


  • 12 weeks

Ready to brand your startup?

Inquire now