FastTrack
FastTrack
FastTrack
FastTrack
FastTrack
FastTrack
Motto FastTrack® is designed for startups that want to expedite market entry with a complete visual identity system.
Make your vision visible®
A 12-week design sprint to align your vision with your visual identity.
As a founder, you want a brand that stands out and defines the category. At Motto®, we help startups do just that. It’s not enough to create a great product. You need a bold, innovative brand to succeed that positions you as a category-defining brand. We’ve led over 600 startups to success and built a proven process that creates stability, viability, and differentiation for your business.
FastTrack® is perfect if…
- You are seed-stage, in stealth, or series A.
- You want to disrupt stodgy markets with fresh, bold ideas.
- You have a clear vision and business strategy.
- You need a lean process that doesn’t compromise quality.
WHY STARTUPS
CHOOSE FASTTRACK
Disrupt Established Markets
Startups looking to make a strong impact in a crowded space can leverage Motto’s innovative and disruptive branding expertise.
Alignment with Core Values
Businesses aiming for a brand that reflects their core mission and values will find a partner in Motto® that understands this essential alignment.
Deep Startup Experience
With over 600 successful startups brought to market, Motto’s vast experience and proven success record with similar startups, bring credibility and assurance.
Systematic Approach to Branding
Startups need a uniform and consistent brand image across all channels, and Motto’s systematic approach provides the perfect solution.
BENEFITS
BENEFITS
BENEFITS
BENEFITS
BENEFITS
BENEFITS
BENEFITS
BENEFITS
BENEFITS
BENEFITS
BENEFITS
BENEFITS
Harness Your Vision
Align the brand to a bold vision, accelerate your company’s growth, and reach new audiences.
Recruit Top Talent
Great brands are magnets for top talent. Reach the 1% by championing your brand at every level.
Establish Competitive Difference
Differentiate your brand with a point of view and strong personality, and create a competitive difference.
Increase Brand Awareness
Build beautiful brand systems that map out how your brand should be leveraged, giving you plenty of runway with the new assets.
Lower Price Sensitivities
Get customers to value your brand so much that they’re willing to pay more for what makes it unique.
Attract Investors
Investors invest in savvy founders with bold visions and compelling brands.
(FastTrack® Clients →)
The Process
What's Involved?
First, we get up to speed quickly. We work to understand your vision, product, industry context, values, and ambition for the future.
Activities:
- Business Discovery Workbook
- Kickoff call with the steering group
- Asset and materials review
- Facilitated creative workshop to align on brand look and feel
Deliverables:
- Brand on a Page
- Creative Brief
We begin the creative process with (2) Vision Boards to explore two paths. This helps us dial in the look and feel. Then, you select a Vision Board for us to push and refine further, sharpening every design detail until just looking at it gives you a paper cut. Finally, we design the Visual Identity System, which includes all the necessary core elements.
Deliverables:
- Visual strategy/look & feel
- Logo system
- Color specifications
- Typography specifications
- Art direction for photography/illustration
- Digital Brand guidelines
If you’d like Motto’s support in activating your brand in the market, we can create, produce, and direct the creation of your larger suite of brand assets to ensure complete brand consistency. This includes website, social, photography, marketing and go-to-market launches.
In their own words
Hear what our clients say about working at Motto®
Hicham Chahine CEO, Ninjas in Pyjamas
“Our rapid growth and global success would not have been possible without the brilliant team at Motto® challenging our thinking and leading us through the rebranding process.”
Camilla Cornwell Brand Designer, GoodNotes
“I have spine tingles. It's amazing to see the Goodnotes strategy come together into such a cohesive and inspiring brand narrative.”
Allie Kuzyk Global Program Manager, Google®
“I’ve referred Motto® to anyone who asks for an all-around branding and strategic powerhouse. I’ve always felt we were more than just a client, but true partners. ”
Steph Zaharuk VP of Marketing & Growth, Hello Alice
“Your team is so good. Thanks for reigning us in. ”
Danny Aronson CEO, Even
“Motto® is exceptional. We are getting amazing feedback from stakeholders, investors, and customers. The team is so inspiring to work with. ”
Annie Wang VP Marketing, Artnet
“Motto® absolutely blew us away. They united us under a common vision and exceeded our team’s expectations by 100x.”
FINER POINTS
Inquire about FastTrack®Criteria
- Seed-Stage, Stealth, or Series A
- A clear, documented vision and purpose
- Demonstrate an MVP
- Direct relationship with Founder/CEO
- Defined audience personas
- Positive team culture
Location
- Fully remote
Timeline
- 12 weeks