FastTrack
FastTrack
FastTrack
FastTrack
FastTrack
FastTrack
Motto FastTrack® is for founders who want to transform their startup's vision into a captivating and scalable brand identity.
(About FastTrack®)
Elevate your startup's brand identity and get to the finish line in just 12 weeks.
First impressions count.
Stellar branding is your startup’s secret weapon. FastTrack® offers a focused 90-day sprint, building a unique and powerful brand identity that sets you apart. Our process translates your bold vision into a scalable, adaptable design system that can grow with you.
FastTrack® is perfect if…
• You’re at the starting line: stealth, seed, or series A.
• You have a tech-centric product or service innovation.
• You need a lean process that doesn’t compromise quality.
WHY YOU SHOULD
CHOOSE FASTTRACK
Build brand consistency
Achieve a cohesive brand experience across your identity, fostering trust and recognition among your audience.
Get expert guidance
Benefit from direct access to our senior team, offering tailored advice and strategies for your startup’s success.
Maximize funding potential
A strong, well-defined brand attracts more investors, enhancing your chances of securing funding and driving business growth.
(FastTrack® Clients →)
IMPACT
IMPACT
IMPACT
IMPACT
IMPACT
IMPACT
IMPACT
IMPACT
IMPACT
IMPACT
IMPACT
IMPACT
Elevated brand perception
Achieve a premium brand image that resonates with quality and professionalism.
Operational efficiency
Streamline your branding efforts with clear guidelines for less chaos.
Impress investors
Draw more investor interest, opening doors to greater funding opportunities and financial support.
Differentiate from competitors
Set your startup apart with a unique brand identity, ensuring you stand out in a crowded marketplace.
Strengthen market position
Solidify your place in the market and become a recognized and trusted name in your industry.
Drive revenue growth
Leverage your refreshed brand to increase sales, revenue, and brand loyalty.
In their own words
Hear what our clients say about working with Motto®
Timothy Makalinao Co-Founder & CEO, Bandana
“It's evident how seriously Motto® considered our vision and what we're creating. We're thankful to have partnered with their incredible team on this journey.”
Hicham Chahine CEO, Ninjas in Pyjamas
“Our rapid growth and global success would not have been possible without the brilliant team at Motto® challenging our thinking and leading us through the rebranding process.”
Camilla Cornwell Senior Brand Design, Goodnotes
“We have spine tingles. It's amazing to see the Goodnotes strategy and brand come together into such a cohesive and inspiring brand narrative.”
Allie Kuzyk Global Program Manager, Google®
“I’ve referred Motto® to anyone who asks for an all-around branding and strategic powerhouse. I’ve always felt we were more than just a client, but true partners. ”
Steph Zaharuk VP of Marketing & Growth, Hello Alice
“Your team is so good. Thanks for reigning us in. ”
Danny Aronson CEO, Even
“Motto® is exceptional. We are getting amazing feedback from stakeholders, investors, and customers. The team is so inspiring to work with. ”
Annie Wang VP Marketing, Artnet
“Motto® absolutely blew us away. They united us under a common vision and exceeded our team’s expectations by 100x.”
HERE'S WHAT
WE'LL DELIVER
Motto® FastTrack
Your very own creative Swiss-Army knife (that acts like a co-founder).
We’re more than a design partner; we’re business strategists. With Motto®, you get a singular streamlined team that feels like we’re in-house. Think of us as your fractional branding and design team. We’ll plug in and pull out the brightest ideas so you can focus on what you do best, leading and growing your business.
(Phases of work)
We start with an efficient and focused approach to swiftly align with your vision. Our initial step is a kickoff call with the steering group, setting a clear and aligned direction. We aim to deeply understand your vision, product, industry context, values, and future ambitions. This understanding forms the foundation of our creative journey together.
Deliverables include:
- Kickoff call
- Vision understanding
- Materials and asset review
- Creative workshop with steering group
Our design process begins once we have a solid Creative Strategy. We explore and define the brand’s look and feel starting with Vision Boards. The process culminates in creating a comprehensive Visual Identity System, which includes key branding elements. This system is designed to be scalable and consistent, ensuring your brand communicates clearly and effectively across all platforms.
Deliverables include:
- Creative strategy
- Look & feel definition
- Logo system: Logotype, favicon, symbol
- Color and typography specifications
- Brand style direction
- Digital guidelines development
FINER POINTS
Inquire about FastTrack®Timeline
- 12 weeks
Participation
- We achieve success through a committed, collaborative process.
- A founder/C-level relationship is essential for success.
- Key decision-makers must actively participate in key workshops, meetings, conversations, and presentations to ensure alignment and efficiency.
Deliverables
- Creative strategy
- Visual Identity System
- Digital Brand Guidelines
Location
- Remote (unless negotiated for in-person)