FastTrack
FastTrack
FastTrack
FastTrack
FastTrack
FastTrack
Motto FastTrack® is for startups that are building a new brand and want to go to market with a strong, impactful visual identity.
Make your vision visible®
Category-defining startups deserve category-defining brands.
As a founder, you don’t want a brand that stands out; you want a brand that defines the category itself. At Motto®, we help startups like yours do just that. It’s not enough to create a great product. To succeed, you need a bold, innovative brand that sets you apart and leads the way. We know how you think, how you work, and what you need to win.
FastTrack® is perfect if…
- You are seed-stage or series A.
- You have a clear vision and business strategy.
- You have 2-3 decision-makers.
- You need a lean process that doesn’t compromise quality.
- You believe brand is your difference-maker.
WHAT PROBLEMS DOES
FASTTRACK SOLVE?
Weak First Impressions
You might not make an excellent first impression on potential customers or investors, leading to missed opportunities.
Lack of Credibility
Ineffective branding can make establishing credibility and trust with your audience hard, impacting your ability to grow and succeed.
Lack of Differentiation
Poor branding can make it harder to differentiate yourself from competitors, leading to a lack of competitive advantage.
Low Perceived Value
Weak branding can lead to a perception that your products or services are low-quality, impacting sales and revenue.
BENEFITS
BENEFITS
BENEFITS
BENEFITS
BENEFITS
BENEFITS
BENEFITS
BENEFITS
BENEFITS
BENEFITS
BENEFITS
BENEFITS
Harness Your Vision
Align the brand to a bold vision, accelerate your company’s growth, and reach new audiences.
Recruit Top Talent
Great brands are magnets for top talent. Reach the 1% by championing your brand at every level.
Establish Competitive Difference
Differentiate your brand with a point of view and strong personality, and create a competitive difference.
Increase Brand Awareness
Build beautiful brand systems that map out how your brand should be leveraged, giving you plenty of runway with the new assets.
Lower Price Sensitivities
Get customers to value your brand so much that they’re willing to pay more for what makes it unique.
Attract Investors
Investors invest in savvy founders with bold visions and compelling brands.
(FastTrack® Clients →)
The Process
What's Involved?
First, we get up to speed quickly. We work to understand your vision, product, industry context, values, and ambition for the future.
Activities:
- Business Discovery Workbook
- Kickoff call with the steering group
- Asset and materials review
- Facilitated creative workshop to align on brand look and feel
We begin the creative process with (2) Vision Boards to explore two paths. This helps us dial in the look and feel. Then, you select a Vision Board for us to push and refine further, sharpening every design detail until just looking at it gives you a paper cut. Finally, we design the Visual Identity System, which includes all the necessary core elements.
Activities:
- Creative brief
- Visual strategy/look & feel
- Logo system
- Color specifications
- Typography specifications
- Art direction for photography/illustration
- Brand guidelines
Motto® can create, produce, and direct the creation of your larger suite of brand assets to ensure complete brand consistency in the market and that everything remains on-brand.
We often support clients with ongoing consultancy, design support, art direction realization, and implementation across the total brand and digital experience. Furthermore, we have an extensive network of vetted, complimentary talent for content production, social strategy, and marketing.
Activities:
- Website Design & Dev
- Social Media Strategy
- In-Home/Out-of-Home
- Comms Materials
- Culture & HQ Environment
- Go-to-Market
In their own words
Hear what our clients say about working at Motto®
Hicham Chahine CEO, Ninjas in Pyjamas
“All of this would not have been possible without the brilliant team at Motto® led by Sunny Bonnell and Ashleigh Hansberger challenging our thinking and carrying us through the whole rebranding process.”
Camilla Cornwell Brand Designer, GoodNotes
“I have spine tingles. It's amazing to see our strategy come together into such a cohesive and inspiring narrative.”
Allie Kuzyk Google®
“I’ve referred Motto® to anyone who asks for an all-around creative powerhouse. I’ve always felt we were more than just a client, but true partners. ”
Steph Zaharuk VP of Marketing & Growth, Hello Alice
“Your team is so good. Thanks for reigning us in. ”
Danny Aronson CEO, Even
“Motto® is exceptional. We are getting amazing feedback from stakeholders, investors, and customers. The team is so inspiring to work with. ”
Annie Wang VP Marketing, Artnet
“Motto® blew us away. They exceeded our team’s expectations by 100x.”
FINER POINTS
Inquire about FastTrack®Criteria
- Seed-Stage or Series A
- A clear, documented vision and purpose
- Demonstrate an MVP
- Direct relationship with Founder/CEO
- Defined audience personas
- Positive team culture
Location
- Fully remote
- Motto® is globally distributed
Timeline
- 12 weeks