A few months ago John Lee Dumas, host of the inspiring podcast Entrepreneur on Fire, interviewed our co-founder and creative director Sunny Bonnell on her background, growing up a bluegrass player, branding and being born an entrepreneur. Listen and learn.
She started showing the DNA traits of entrepreneurship very young
Got fired from every job she ever worked at.
Eventually dropped out of college to co-found Motto in 2005.
How Sunny generates revenue
Worst Entrepreneurial Moment – Got up to pitch our business and literally blanked in front of hundreds of people.
The next morning at the competition, in front of a live audience, we just nailed it.
There’s always somebody ready to take your spot.
Entrepreneurial AH-HA Moment – When Motto was born.
I realized I wasn’t happy and I couldn’t figure out what the future looked like for me.
A motto is a short phrase that encapsulates your beliefs.
Knowing what we wanted to create – that realization alone sort of propelled us on the quest for meaning
We realized that our gift is to help take clients on a journey of self discovery and branding – not just visually; it starts on the heart beat of the organization
Sunny’s biggest weakness as an entrepreneur – I am unbelievably hard on myself and I put a lot of weight on my shoulders.
Sunny’s biggest strength – I make the impossible, possible.
What has Sunny most fired up today – Writing a leadership and branding book
The Lightning Round
What was holding you back from becoming an entrepreneur?
What is the best advice you have ever received?
Remember who you are, remember that fire in your belly; when things get difficult you remember the fire burning inside of you so you can go on to do something remarkable.
What is a personal habit that contributes to your success?
I am obsessed and obsessive. I hustle and I hustle really hard.
Can you share an internet resource like Evernote to Fire Nation?
If you can recommend a book for our listeners what would it be?
[25:09] – Be loyal to the nightmare of your choice – commit to the journey for better or for worse
25:37 – wearemotto.com
3 Key Points:
- There’s always somebody ready to take your spot if you’re not on-point.
- It’s OK to be uncertain about the future.
- Be loyal to the nightmare of your choice – commit to the journey for better or for worse.
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