The Leadership Book that Lights Fires

Motto® is one incarnation of the ideas that drive us. Another is our best-selling book about leadership, Rare Breed – A Guide to Success for the Defiant, Dangerous and Different. Your greatest achievements won’t be from changing who you are, but channeling who you’ve always been. Rare Breed is the handbook for unconventional leaders who are ready to set their wild side free and enable it in others.

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“Best Business Book of the Year.”

— Geoffrey Colon, Microsoft®

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“Top 5 Career Books.”

— NY Post

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“One of the Generation’s Best Reads.”

— Amear Whittington

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“Take this brazen rant and go.”

— Seth Godin, NYT Bestselling Author

The Authors

Sunny Bonnell and Ashleigh Hansberger are the embodiment of unconventional success. Their path to global business and brand leadership was a battlefield of bad odds and rejection. 

When they started out in 2005 they were described as too young, too female, and too weird. Today, they’re described as iconoclastic thinkers and inspirational coaches. As founders of Motto®, a coveted C-Suite leadership partner, they’ve driven change at organizations like Google, Microsoft, and Twentieth Century Studios. As authors of Rare Breed, they’re now empowering leaders and talent around the world with their unique expertise and contagious attitude.

They’ve been featured in Forbes, Inc., Entrepreneur, and The Breakfast Club. And have been named in GDUSA’s Top 25 People to Watch.

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What’s Inside

Rare Breed is organised around seven virtues that have traditionally been painted as dangerous or undesirable in business. Each virtue has a dark side and pitfalls to navigate. But through exhaustive research, expert guidance and inspiring examples, Sunny and Ashleigh turn these qualities on their heads and show how to harness them to extraordinary effect. 

The 7 Rare Breed virtues are…

  • Rebellious – Powerful for sparking change if you know how to train it
  • Audacious – A visionary quality when you can resist the pull of hubris
  • Obsessed – Channel it for exceptional results, but know when to pull back
  • Hot-blooded – A source of energy if you can avoid burnout and destruction
  • Weird – Your gateway to original ideas, but requires a connection with reality
  • Hypnotic – Become a seductive storyteller while checking your moral compass
  • Emotional – Tune into what people care about, without losing your head

Praise for Rare Breed


Charlamagne Tha God

Host of the Breakfast Club and NYT Bestselling Author

“To all my Rare Breeds: understand this book isn’t a blueprint to success, as we all have to walk our own paths. But it will give you the strength to keep pushing. It’s a beautiful reminder that you are not alone.”


Chef Daniel Boulud

Renowned Restauranteur & James Beard Awardee

“A good dish doesn’t always start with a recipe, but with excellent ingredients, vision and confidence. In this book, you will find all the ingredients that can shape your path to success and your craft.”

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Geoffrey Colon

Head of Brand, Microsoft®

“Rare Breed is one of the top business books of the year. It will save businesses from conformity in the 2020’s.”


Peter Economy

 WSJ Bestselling Author & Inc’s Leadership Guy

“In a business world that’s a vast sea of sameness, you’ve got to be different —really different—to stand out. RARE BREED is a radical guide for how to differentiate and draw customers to your company in droves.”

best business book rare breed

Romi Rellum


“Sunny Bonnell and Ashleigh Hansberger, share how what you perceive as your most troublesome traits may actually end up being your superpowers.”

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Virginia Backaitis

 New York Post®

“Rare Breed is one of the Top 5 Career Books of the Year.”