The Rare Breed Mindset
In Rare Breed, audacious entrepreneurs Sunny Bonnell and Ashleigh Hansberger inspire a new kind of leadership thinking – The Rare Breed Mindset™, a thought framework based on seven unconventional traits they have identified as the source of differentiation and power in business and life.
Rare Breeds hurl themselves against the walls of business-as-usual to see what breaks and rebel against ordinary.
Rare Breeds see audacious realities other people can’t and have the nerve to try and bring it into being.
Perfectionism isn’t a bug for Rare Breeds; it’s their operating system. They’re obsessive, all-in, always-on, 24/7.
Rare Breeds come to the table with a fire and fury that puts others to shame.
Rare Breeds are strange. Know who else is strange? Astronauts. Nobel laureates. Artists. Inventors. Anyone who dares to do what makes us laugh, cry, swoon, or gasp in awe.
Rare Breeds are spell-binding orators, leading the orchestra of people around them and inspiring others to fulfill their potential.
Rare Breeds feel things deeply and trust their gut. They channel their emotions and show up with empathy, kindness, and intuition.
From the Authors
Praise for Rare Breed
“To all my Rare Breeds: understand this book isn’t a blueprint to success, as we all have to walk our own paths. But it will give you the strength to keep pushing. It’s a beautiful reminder that you are not alone.”
CHARLAMANGE THA GOD
Host of the Breakfast Club and NYT Bestselling Author
“A good dish doesn’t always start with a recipe, but with excellent ingredients, vision and confidence. In this book, through the passionate and talented writers Sunny and Ashleigh, you will find all the ingredients that can shape your path to success and your craft.”
CHEF DANIEL BOULUD
Renowned Restauranteur & James Beard Awardee
“Rare Breed is one of the top business books of the year.”
Head of Brand, Microsoft®
“In a business world that’s a vast sea of sameness, you’ve got to be different —really different—to stand out. RARE BREED is a radical guide for how to differentiate and draw customers to your company in droves.”
WSJ Bestselling Author
“Sunny Bonnell and Ashleigh Hansberger, share how what you perceive as your most troublesome traits may actually end up being your superpowers.”
“Top 5 career books.”
New York Post®