Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different.

This breakthrough book from Sunny Bonnell and Ashleigh Hansberger is a guide for rebellious leaders and brands on how to wrestle vision forward in a world that tries to stop you.

★ ★ ★ ★ ★
“Best Business Book of the Year.”
— Geoffrey Colon, Microsoft®

★ ★ ★ ★ ★
“Top 5 Career Books.”
— NY Post

BUY BOOK NOW

Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different.

This breakthrough book from Sunny Bonnell and Ashleigh Hansberger is a guide for rebellious leaders and brands on how to wrestle vision forward in a world that tries to stop you.

★ ★ ★ ★ ★
“Best Business Book of the Year.”
— Geoffrey Colon, Microsoft®

★ ★ ★ ★ ★
“Top 5 Career Books.”
— NY Post

BUY BOOK NOW

GET YOUR COPY OF RARE BREED

The 7 Virtues of a Rare Breed

Rare Breeds hurl themselves against the walls of business-as-usual to see what breaks and rebel against ordinary.

Rare Breeds see audacious realities other people can’t and have the nerve to try and bring it into being.

Perfectionism isn’t a bug for Rare Breeds; it’s their operating system. They’re obsessive, all-in, always-on, 24/7.

Rare Breeds come to the table with a fire and fury that puts others to shame.

Rare Breeds are strange. Know who else is strange? Astronauts. Nobel laureates. Artists. Inventors. Anyone who dares to do what makes us laugh, cry, swoon, or gasp in awe.

Rare Breeds are spell-binding orators, leading the orchestra of people around them and inspiring others to fulfill their potential.

Rare Breeds feel things deeply and trust their gut. They channel their emotions and show up with empathy, kindness, and intuition.

ARE YOU ONE? TAKE THE QUIZ

7 Things Rare Breed Will Show You

Learn how to…

✓ Apply the Rare Breed concept to your culture and branding.
✓ Embrace your uniqueness and excel because of it.
✓ Nurture Rare Breeds within your company to propel you forward.
✓ Lay waste to conventional thinking and welcome risky ideas.
✓ Overcome the fear and shame that holds you back.
✓ Create something daring and dangerously original.
✓ And, how to put Rare Breed ideas into practice in real life and work.

BUY THE DAMN BOOK

A MESSAGE

From the Authors

“We wrote this book for anyone who wants to lead, create, inspire, and provoke change on their own terms, by owning all of who they are, not just the pretty parts. It’s a new conversation for a new era. Let’s begin.”

ENDORSEMENTS

Praise for Rare Breed

“To all my Rare Breeds: understand this book isn’t a blueprint to success, as we all have to walk our own paths. But it will give you the strength to keep pushing. It’s a beautiful reminder that you are not alone.”

CHARLAMANGE THA GOD

Host of the Breakfast Club and NYT Bestselling Author

“A good dish doesn’t always start with a recipe, but with excellent ingredients, vision and confidence. In this book, through the passionate and talented writers Sunny and Ashleigh, you will find all the ingredients that can shape your path to success and your craft.”

CHEF DANIEL BOULUD

Renowned Restauranteur & James Beard Awardee

“Rare Breed is one of the top business books of the year.”

GEOFFREY COLON

Head of Brand, Microsoft®

“In a business world that’s a vast sea of sameness, you’ve got to be different —really different—to stand out. RARE BREED is a radical guide for how to differentiate and draw customers to your company in droves.”

PETER ECONOMY

WSJ Bestselling Author

“Sunny Bonnell and Ashleigh Hansberger, share how what you perceive as your most troublesome traits may actually end up being your superpowers.”

ROMI RELLUM

Blinkist®

“Top 5 career books.”

VIRGINIA BACKAITIS

New York Post®

Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different.

Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different.

GET YOUR COPY OF RARE BREED

The 7 Virtues of a Rare Breed

Rare Breeds hurl themselves against the walls of business-as-usual to see what breaks and rebel against ordinary.

Rare Breeds see audacious realities other people can’t and have the nerve to try and bring it into being.

Perfectionism isn’t a bug for Rare Breeds; it’s their operating system. They’re obsessive, all-in, always-on, 24/7.

Rare Breeds come to the table with a fire and fury that puts others to shame.

Rare Breeds are strange. Know who else is strange? Astronauts. Nobel laureates. Artists. Inventors. Anyone who dares to do what makes us laugh, cry, swoon, or gasp in awe.

Rare Breeds are spell-binding orators, leading the orchestra of people around them and inspiring others to fulfill their potential.

Rare Breeds feel things deeply and trust their gut. They channel their emotions and show up with empathy, kindness, and intuition.

7 Things Rare Breed Will Show You

A MESSAGE

From the Authors

“We wrote this book for anyone who wants to lead, create, inspire, and provoke change on their own terms, by owning all of who they are, not just the pretty parts. It’s a new conversation for a new era. Let’s begin.”

ENDORSEMENTS

Praise for Rare Breed

CHARLAMANGE THA GOD

CHEF DANIEL BOULUD

GEOFFREY COLON

PETER ECONOMY

ROMI RELLUM

VIRGINIA BACKAITIS

# R A R E B R E E D