Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different.

What if you could change your future by going all-in on who you are? This breakthrough business book from Sunny Bonnell and Ashleigh Hansberger is a guide for rebellious people on how to wrestle vision forward in a world that tries to stop you.

★ ★ ★ ★ ★
“Best Business Book of the Year.”
— Geoffrey Colon, Microsoft®

★ ★ ★ ★ ★
“Top 5 Career Books.”
— NY Post

★ ★ ★ ★ ★
“One of this Generation’s Best Reads.”
— Amear Whittington

Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different.

What if you could change your future by going all-in on who you are? This breakthrough business book from Sunny Bonnell and Ashleigh Hansberger is a guide for rebellious people on how to wrestle vision forward in a world that tries to stop you.

★ ★ ★ ★ ★
“Best Business Book of the Year.”
— Geoffrey Colon, Microsoft®

★ ★ ★ ★ ★
“Top 5 Career Books.”
— NY Post

★ ★ ★ ★ ★
“One of this Generation’s Best Reads.”
— Amear Whittington

GET YOUR COPY OF RARE BREED

The Rare Breed Mindset

In Rare Breed, audacious entrepreneurs Sunny Bonnell and Ashleigh Hansberger inspire a new kind of leadership thinking – The Rare Breed Mindset™, a thought framework based on seven unconventional traits they have identified as the source of differentiation and power in business and life.

01

Rare Breeds hurl themselves against the walls of business-as-usual to see what breaks and rebel against ordinary.

02

Rare Breeds see audacious realities other people can’t and have the nerve to try and bring it into being.

03

Perfectionism isn’t a bug for Rare Breeds; it’s their operating system. They’re obsessive, all-in, always-on, 24/7.

04

Rare Breeds come to the table with a fire and fury that puts others to shame.

05

Rare Breeds are strange. Know who else is strange? Astronauts. Nobel laureates. Artists. Inventors. Anyone who dares to do what makes us laugh, cry, swoon, or gasp in awe.

06

Rare Breeds are spell-binding orators, leading the orchestra of people around them and inspiring others to fulfill their potential.

07

Rare Breeds feel things deeply and trust their gut. They channel their emotions and show up with empathy, kindness, and intuition.

— Change How You Think and Lead

Turn seven so-called “vices” that society typically deems as dangerous—into virtues and assets. By unlocking these seven traits that society often teaches us to silence, the authors discovered these same attributes are also the driving factors to standout success.

Read it and learn how to…

✓ Apply the Rare Breed Mindset™.
✓ Embrace your uniqueness.
✓ Find & nurture Rare Breed Talent™.
✓ Blow up conventional thinking.
✓ Fight mediocrity.
✓ Do something dangerously original.
✓ Put Rare Breed ideas into practice.

rare breed top business book
A REBEL YELL

From the Authors

Hey fellow Rare Breed 👋

Throughout our decade of guiding leadership teams and global brands at Motto, we have witnessed an alarming lack of acceptance for unique people and “crazy” ideas that don’t fit the mold. We responded with our book, Rare Breed, which has become the go-to business manifesto for tearing up the rule book and succeeding on your own terms.

Readers will learn how to dismantle business-as-usual, resist constant pressure to conform, sharpen your competitive edge, and figure out how to own all of who you are, in a world that tries to stop you. The book has found a home both with young professionals trying to navigate the world as a Rare Breed, and also resonates with leaders and teams who want to hire for diversity and inclusion and need to better understand Rare Breed Talent™ in the workplace.

Through inspiring, cautionary, and unexpected stories of enviable oddballs and cultural provocateurs, we illustrate:

  • How being rebellious has the power to move mountains—but only if you know what you’re rebelling against.
  • How being audacious makes you a prophetic visionary—unless it spirals into reckless hubris.
  • How being obsessed creates detailed masterpieces—or dooms you to failure by impossible ideals of perfection and inflexibility.
  • How being hot-blooded brings fiery ideas to the table—but can also lead to burnout and destructive tendencies.
  • Plus, insights on how to be weird, hypnotic, and emotional for a purpose and maximum impact…and so much more.

These vices are vehicles of awareness. They provide a lens to see business and society as a whole, through a new dynamic framework.

You’re probably wondering who the book is for?

Well…

  • Rebellious entrepreneurs who want to challenge the status quo
  • Audacious thinkers who’ve been told your dreams are too big
  • Hot-Blooded leaders who’ve been told their white-hot passion is too intense for the room
  • Weirdos who want to honor their unique spirit and avoid being a square peg in a round hole
  • Creatives who want to tap into their artistic abilities to implement bold ideas
  • Empaths who get told their “too emotional” and use their sensitivity as a strength 

Rare Breed is an unconventional book and philosophy for today’s nonconformists who don’t fit the traditional mold, offering an approach that’s anything but business as usual. Read it and never look back.

To the Rare Breed in you,

ENDORSEMENTS

Praise for Rare Breed

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“To all my Rare Breeds: understand this book isn’t a blueprint to success, as we all have to walk our own paths. But it will give you the strength to keep pushing. It’s a beautiful reminder that you are not alone.”

CHARLAMANGE THA GOD

Host of the Breakfast Club and NYT Bestselling Author

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“A good dish doesn’t always start with a recipe, but with excellent ingredients, vision and confidence. In this book, through the passionate and talented writers Sunny and Ashleigh, you will find all the ingredients that can shape your path to success and your craft.”

CHEF DANIEL BOULUD

Renowned Restauranteur & James Beard Awardee

best business book rare breed

“Rare Breed is one of the top business books of the year.”

GEOFFREY COLON

Head of Brand, Microsoft®

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“In a business world that’s a vast sea of sameness, you’ve got to be different —really different—to stand out. RARE BREED is a radical guide for how to differentiate and draw customers to your company in droves.”

PETER ECONOMY

WSJ Bestselling Author

best business book rare breed

“Sunny Bonnell and Ashleigh Hansberger, share how what you perceive as your most troublesome traits may actually end up being your superpowers.”

ROMI RELLUM

Blinkist®

best business book

“Top 5 career books.”

VIRGINIA BACKAITIS

New York Post®