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Sunny Bonnell and Ashleigh Hansberger bring their wisdom to this radical “outside the box” business guide for the oddballs and visionaries they call Rare Breeds. While most books encourage changing who you are to succeed, they identify a different approach: march to a different drum.
Rare Breed® explores seven vices society deems counterintuitive to success. The traits are Rebellious, Audacious, Obsessed, Hot-Blooded, Weird, Hypnotic, and Emotional. In the book, they reframe them as virtues and explain why they are superpowers in life and work.
Rare Breed® is organized around seven traits traditionally painted as dangerous or unacceptable in business. Each virtue has a dark side and pitfalls to navigate. Through inspiring stories and expert guidance, Rare Breed® turns these qualities on its head and shows you how to harness them as a superpower.
A virtue when your rebellious spirit is harnessed to push boundaries, confront wrongs, give a voice to the voiceless, or birth something unprecedented. A vice when expressed with malice or bitterness or for no reason other than to stir up trouble, create unnecessary chaos, or get revenge.
A virtue when unshakable conviction in a crazy vision unlocks futures that don’t exist and inspires people to attempt the impossible. A vice when egotism breeds a reckless disregard for reality and the inability to acknowledge one’s shortcomings.
A virtue when your obsession propels you and others to exceed presumed limits, go the extra mile, uncover the flaws in ideas, and execute greatness. A virtue when the demand for perfection leads to extreme overwork, stress, isolation, and insanity and paralyzes everyone with the terror of pressure and high expectations.
A virtue when a deep love for what you do pushes you to accomplish, work with enthusiasm, inspire others, and pursue a path with unrelenting fire. A vice when passion turns into mood swings, rage, or harmful sacrifice, causing you to fly off the handle and turn everyone within range into your victim.
A virtue when your individuality and unique points of difference breed wild creativity and ideas that surprise and inspire. A vice when the hunger for shock value or bizarre for bizarre’s sake alienates audiences or makes products and messages unintelligible or offensive.
A virtue when your innate charm and charisma are used to blow people’s minds, captivate an audience, and empower people to overcome fear or doubt. A vice when applied to selfish, Machiavellian manipulation—spreading lies, breaking trust, and turning people into puppets.
A virtue when a sensitive heart and intuitive understanding dissolve barriers between people and create connections that wouldn’t otherwise be possible. A vice when emotional expression isn’t tempered by self-regulation, leading to naiveté, thin skin, feeling overwhelmed, and a tendency to feel easily judged or defeated.
Join over 30k people who have discovered which Rare Breed® virtue is a superpower. Have your whole team take it too. You’ll be surprised at what you learn.
Rave reviews from Seth Godin to NYPost to Bloomberg.
Chef Daniel Boulud Renowned French Chef & Restauranteur
“A good dish doesn’t always start with a recipe but with excellent ingredients, vision, and confidence. Through the talented Sunny Bonnell and Ashleigh Hansberger, you will find all the ingredients that shape the path of many successful individuals in their craft.”
Seth Godin NYT bestselling author, This is Marketing
“There’s a choice—become a Rare Breed, someone who cares enough to contribute, to speak up, and to challenge convention. To make a ruckus and make things better. Take what you need from this brazen rant and go!”
Charlamagne tha God New York Times bestselling author of Black Privilege
“To all my Rare Breeds reading this: understand this book isn’t a blueprint to success, as we all have to walk our own paths. But it will give you the strength to keep pushing because it’s a beautiful reminder that you are not alone.”
Mark Levy Mark Levy, Bestselling Author & Creator of Your Big Sexy Idea®
“Rare Breed is a guide for strategic rebellion. If you’re looking to make a difference in your business or in the world at large, wow, have you ever found the right book. Reading it will inspire you into taking big, immediate, spirited action.”
Michael A. Smith Producer, Bloomberg®
“Entrepreneurs need to know how to really cut through the noise these days in order to grow their business. Sunny and Ashleigh’s book can help by showing them how so-called vices are actually positive building blocks towards success.”
Download Chapter 1 of Rare Breed®, the 3x Amazon bestseller across leadership, entrepreneurship, and business.
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Sunny Bonnell and Ashleigh Hansberger are no strangers to starting fires. Rare Breed® was inspired by their bruising journey to overcome adversity in a world choked by convention. The dynamic pair is globally recognized as fierce visionaries, high-octane keynote speakers, provocative Fast Company columnists, and treasured business advisors. The world’s biggest brands hire them to lead strategy, inspire innovation, and ignite a Culture of Possibility™.
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