Hey fellow Rare Breed 👋

Throughout our decade of guiding leadership teams and global brands at Motto, we have witnessed an alarming lack of acceptance for unique people and “crazy” ideas that don’t fit the mold. We responded with our book, Rare Breed, which has become the go-to business manifesto for tearing up the rule book and succeeding on your own terms.

Readers will learn how to dismantle business-as-usual, resist constant pressure to conform, sharpen your competitive edge, and figure out how to own all of who you are, in a world that tries to stop you. The book has found a home both with young professionals trying to navigate the world as a Rare Breed, and also resonates with leaders and teams who want to hire for diversity and inclusion and need to better understand Rare Breed Talent™ in the workplace.

Through inspiring, cautionary, and unexpected stories of enviable oddballs and cultural provocateurs, we illustrate:

• How being rebellious has the power to move mountains—but only if you know what you’re rebelling against.
• How being audacious makes you a prophetic visionary—unless it spirals into reckless hubris.
• How being obsessed creates detailed masterpieces—or dooms you to failure by impossible ideals of perfection and inflexibility.
• How being hot-blooded brings fiery ideas to the table—but can also lead to burnout and destructive tendencies.
• Plus, insights on how to be weird, hypnotic, and emotional for a purpose and maximum impact…and so much more.

These vices are vehicles of awareness. They provide a lens to see business and society as a whole, through a new dynamic framework.

You’re probably wondering who the book is for?

Well…

• Rebellious entrepreneurs who want to challenge the status quo
• Audacious thinkers who’ve been told your dreams are too big
• Hot-Blooded leaders who’ve been told their white-hot passion is too intense for the room
• Weirdos who want to honor their unique spirit and avoid being a square peg in a round hole
• Creatives who want to tap into their artistic abilities to implement bold ideas
• Empaths who get told their “too emotional” and use their sensitivity as a strength 

Rare Breed is an unconventional book and philosophy for today’s nonconformists who don’t fit the traditional mold, offering an approach that’s anything but business as usual. Read it and never look back.

To the Rare Breed in you,