Sunny Bonnell and Ashleigh Hansberger are the authors and founders of Rare Breed – a new kind of leadership thinking which takes up arms against conformity and dismantles business-as-usual. Described as “iconoclastic thinkers,” Sunny and Ashleigh dropped out of college to start Motto and not play by the rules.
They’ve worked with innovative organizations like Google, Microsoft, and Twentieth Century Fox to build brands and bring Rare Breed thinking to drive change. They’ve been featured in Forbes, Inc., Entrepreneur, The Breakfast Club, and have graced such lists as Inc. 30 Under 30 and GDUSA’s Top 25 People to Watch.
Praise for Rare Breed
Charlamagne Tha God
Host of the Breakfast Club and NYT Bestselling Author
“To all my Rare Breeds: understand this book isn’t a blueprint to success, as we all have to walk our own paths. But it will give you the strength to keep pushing. It’s a beautiful reminder that you are not alone.”
Chef Daniel Boulud
Renowned Restauranteur & James Beard Awardee
“A good dish doesn’t always start with a recipe, but with excellent ingredients, vision and confidence. In this book, you will find all the ingredients that can shape your path to success and your craft.”
Head of Brand, Microsoft®
“Rare Breed is one of the top business books of the year. It will save businesses from conformity in the 2020’s.”
WSJ Bestselling Author & Inc’s Leadership Guy
“In a business world that’s a vast sea of sameness, you’ve got to be different —really different—to stand out. RARE BREED is a radical guide for how to differentiate and draw customers to your company in droves.”
“Sunny Bonnell and Ashleigh Hansberger, share how what you perceive as your most troublesome traits may actually end up being your superpowers.”
New York Post®
“Rare Breed is one of the Top 5 Career Books of the Year.”