How to Write an Awesome Manifesto

MANIFESTO /ˌmanəˈfestō/ (noun): A written statement to publicly declare the intentions, motivations, or beliefs of a person or group. From the Latin manifestus — to clearly reveal, to make public.

It doesn’t matter if you’re a rising entrepreneur or a company on the cusp of something big — if you have something to say, say it with a manifesto.

A manifesto can be both a simple statement of principles and a bold, rebellious call to action. It’s a powerful reminder of who are and why you’re here. Sharing your manifesto anchors your beliefs — it’s like a magnet for people who are raring to support you. By reading it, they gain a fuller understanding of your message and a greater appreciation for who you are as an organization.

You don’t have to be a poet or revolutionary to write a manifesto for yourself or company. The key is to just be honest and tell people what you believe, what you dream of, what is important to you, what you see for yourself and others. A good manifesto should have two things: truth & grit.

Manifestos come in all shapes and sizes, from a longer speech-style approach to a short and snappy micro-manifesto. Here is a simple framework we like to use to jumpstart writing an awesome manifesto with a string of thoughtfully crafted statements.

Fill in the blanks:

Here’s what we know for sure: _________________________.

We believe in _________________________.

We want to live in a world where _________________________.

We embrace _________________________.

We want nothing more than to  _________________________.

We care deeply about  _________________________.

We hope to one day  _________________________.

We feed off  _________________________.

We will be responsible for _________________________.

We will show the world _________________________.

Get creative, go forth & share your manifesto with us!

Here’s an example of a Manifesto we helped our client Call-Em-All craft. You can see it live on their website at www.call-em-all.com/manifesto.

Call-Em-All Manifesto

CEA_Manifesto

CEA_940_Manifesto

 

 

 

Ashleigh Hansberger

Ashleigh Hansberger is Co-founder & Director of Brand Strategy at Motto. Inc. 30 under 30 alum. Born and raised in Chicago. Shows up to do work that shakes the world. Connect with her on Twitter, Instagram and LinkedIn.

2 Comments

  • BRAD HERRMANN says:

    We love our Manifesto! Thanks for helping us put into words how we really feel. It helps our clients know what kind of people and company they are dealing with, and it helps guide our everyday behavior and decision making.