Whether you are starting a new business or rebranding an existing one, creating a great logo is an essential step in the process. Designing a quality logo is not as easy as…
Boost Your Brand With 7 Easy Hacks
Building a trusted brand should be a prime ambition for any business. A good reputation is a powerful ally in overcoming any objections a customer has to buying, and it also helps…
The Power of a Branding Workshop
Aching to tell a more compelling story about your company, product or service? Struggling to unlock new inspiration, gain a deeper understanding of what makes your brand special, or figure out how…
7 Must-Watch Inspiring Documentaries
If you’re anything like us, you love a great documentary film. These 7 must-watch masterpieces showcase incredibly fascinating and inspiring people that will leave you with a strong desire to reach for the…
How to Create Awesome Headshots
One of the most essential elements to a great company website are awesome company headshots. When I see a website or pitch deck with bad or inconsistent headshots, I cringe. It’s sloppy and…
Entrepreneur on Fire Interview With Sunny Bonnell
A few months ago John Lee Dumas, host of the inspiring podcast Entrepreneur on Fire, interviewed our co-founder and creative director Sunny Bonnell on her background, growing up a bluegrass player, branding and…
Budweiser’s Bold Move on the Star Spangled Bandwagon
Over the past decade, consumer love for hand-crafted, small-batch beers has steadily replaced the corporate-owned beers which have traditionally dominated as favorites in the great US of A. To reinforce the brand’s image…
3 Ways to Slay Your Brand Like Beyonce’s Lemonade
You’ve heard the thunderclap behind Beyoncé’s sixth album, Lemonade. Whether it’s discussion over the tracks, the profound visual album, the political, racial and social statements, or her relationship with Jay-Z, there is…
Motto’s Brand Crush — Lush Cosmetics
Crushing on Lush Cosmetics Lush Cosmetics has a colorful history thanks to a group of founders that came together through chance meetings and twists of fate, each step leading them towards the creation of…
Instagram’s Algorithm: What does it mean for brands?
If you haven’t heard by now, Instagram just released a new algorithm that will completely transform what users see on their newsfeeds. Instead of displaying posts in chronological order, Instagram will give…
The Coach Who Never Punts
The Pulaski Academy Bruins of Little Rock, Arkansas have an unorthodox approach to playing the game of football thanks to contrarian high school coach, Kevin Kelley. They never — under any circumstance…
Unlocking The Secrets of Brand Personality
Whether you’re a small startup, a well-seasoned enterprise, or a personal brand, having a distinguished personality is essential to creating a strong identity. Just like human personality, brand personality is a set…
Motto’s Brand Crush – Hiut Denim
When you hear “cardigan” you think of those modest little sweaters that button down the front. But the Cardigan we’re talking about is a charming bay-side town on the far western edge…
10 Best Apps for Entrepreneurs: Our Favorites
We often get asked what apps and tools we use at Motto. As entrepreneurs ourselves, we rely on a collection of various apps to help us be more productive. Here is a list…
How to Write an Awesome Manifesto
MANIFESTO /ˌmanəˈfestō/ (noun): A written statement to publicly declare the intentions, motivations, or beliefs of a person or group. From the Latin manifestus — to clearly reveal, to make public. It doesn’t matter if you’re a…
10 Books To Inspire Your Creativity
In a day and age where information comes at you like a fire hydrant, it can be hard to feel like you’re keeping up, much less contributing your own breed of brilliance…
Motto’s Brand Crush – Rise
RISE, a private flight sharing company based out of Dallas, is no slave to the ordinary. Their motto, “Travel Better” is rooted in the belief that the world would be better if…
Motto’s Brand Crush — Pirch
The moment your foot crosses the threshold into Pirch, you feel it. If someone told you were in a home appliance store, you would laugh and think they’re crazy. A gorgeous showroom…
Fireside Chat with Motto: Great Ideas on Brand Building
Join Motto’s co-founders Sunny Bonnell and Ashleigh Hansberger on Wed, January 27, 2016 from 6 to 8 pm at IDEA Works FW for a fireside chat on building a brand that matters. As the next…
10 Last Minute Gifts for Creatives and Entrepreneurs
Tis’ the season to be busy. No judgement here, we know you haven’t bought all of your gifts yet, that’s why we made you this list. Below are 10 badass, last-minute gifts that will…
Motto’s Brand Crush — Jeni’s Splendid Ice Creams
Our affinity for Jeni’s Ice Cream makes it our December Brand Crush on the blog. My love at first sight moment with Jeni’s was at a friends wedding in Nashville. I was…
Why Fortune Favors The Bold
Sunny and I have frequent conversations about Motto regarding our vision, purpose, values and culture. When we ask ourselves how to be better leaders, how to impact others, and what mark we…
How to Crush It With Your Social Media Strategy
There has never been more pressure on brands to succeed at social media. If you’re not crushing it on social, you are missing out on the biggest opportunity in the history of…
Cultivating Courage
The force that is Maya Angelou has long been an inspiration in my life. Despite traumatic childhood experiences, and prejudices born of race, gender and class, Angelou’s genius in poetry and prose…
How to Embrace Who You Are
In her incredibly wise, moving and very public TED talk, Morgana Bailey uttered these four words, “I am a lesbian.” In doing so, she took a courageous step and revealed herself to the world.…
Small Giants: Choosing Great Instead of Big
When we embarked on our entrepreneurial journey, we began with a clear purpose, articulated vision and set of guiding values. Unlike the majority of the early millennial businesses that attempt to emulate the…
Your Values Are Your Commandments
An organization that exists without knowing and practicing its values is like a ship sailing around the world without a compass. Lost and dangerous. I’m always surprised by how many companies fail…
Five Tips for Branding Your Culture
Do you have a startup? We share five tips for branding your culture and how to implement each tip into the foundation of your business and adopt them throughout your organization.
Is It Time To Rebrand?
As your business evolves and grows, situations will inevitably arise that will necessitate a rebrand. Rebranding is often to refocus your brand and redefine who you are, what you stand for, and why…