Ashleigh Hansberger


Ashleigh Hansberger is an entrepreneur, brand strategist and writer. Her ahead-of-the-trend vision—building brands around who they are and what they stand for—championed a brand movement years before it became a top business trend. She comes alive working with spirited companies who bring vibrant cultures, big ideas, and positive energy into the world.

Ashleigh has the unique ability to pull a compelling story from any brand and articulate meaning in a powerful way. Born and raised in Chicago, she co-founded Motto with Sunny Bonnell at the age of 22. For over the past decade, she’s been helping entrepreneurs and companies shape rad brands using a non-traditional approach. It’s fair to say Ashleigh’s greatest strength is untangling the wants, needs and ideas that exist in people’s minds, and shaping them into actionable positioning strategies that have the power to inspire and transform. She believes every brand can be a remarkable brand, it’s just a matter of finding the right angle, leading the ship, and delivering a crush-worthy experience.

Ashleigh is an Inc. 30 under 30 alumni and proud member of the YEC. She is a stellar baker, loves to travel (more road trips than jet sets), and dreams of sailing around the world one fine day. She’s currently writing her first book with Sunny about how great leaders defy the ordinary to build extraordinary brands.



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