Boldness and spirit in all we do as a company


An agency for trailblazers, visionaries and innovators.

Since 2005, Motto has grown into an award-winning agency that works with visionary leaders and companies to create extraordinary brands that break the spell of the status quo.

We named our company Motto because we believe the best brands have a powerful war cry — a central belief your team and customers can rally behind. In today’s competitive landscape, businesses are fighting for attention, emotional connections, market share and longevity. Your war cry anchors your company to a belief that can weather any storm, win any battle, and move a group to action. This philosophy is the driving force behind everything we do as an agency.

We work from a historic office building built in 1888 located downtown Manhattan.

The Founders

Meet Sunny Bonnell and Ashleigh Hansberger — not playing by the rules since day one.

In 1997, Sunny and Ashleigh, the co-founders of Motto met as teens in a Chicago snowball fight. They grew up together, went to college together, and in their early twenties started Motto with only $250 in their bank account. Since 2005, the dynamic pair have built a gangbuster agency helping leaders build bold brands. Their inspiring point of view on leadership has led to significant recognition and they’ve appeared in almost every major business channel. Not only do they lead the team at Motto, they lecture and teach leaders how to stand out, think different, and lead extraordinary companies.

They are currently finishing their much anticipated leadership and personal success book, Rare Breed, which is set to be released soon by HarperOne, an imprint of HarperCollins.


Inc. 30 Under 30. GDUSA’s Top 25 People to Watch. Appearances on BoldTV, Never Settle Show, CNBC, and AMEX. Featured in countless media-related platforms.

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A collective of thinkers, makers, do-er’s, and the occasional hooligan.

Motto’s team of 29 consists of researchers, strategists, storytellers, writers, brand designers, ui/ux designers, developers, content producers and more. Our company is purpose-driven, entrepreneurial at heart, and driven by a few core beliefs. We’re held together by an affinity for meaningful work and a desire to partner with people who think and dream big. We love a good story, the underdog, the rebels and change-makers.

Let’s Work Together

If you’re interested in working with Motto, send up a flare and tell us about your project.

Get In Touch