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Motto Motto Motto
Motto Motto Motto

Motto® is more than our name, it’s a symbol of who we are. Historically, mottos were war cries of sentiment, hope, and purpose. Today, we create bold brand mottos for clients to serve as their Idea Worth Rallying Around™.

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Ideas Worth Rallying Around Ideas Worth Rallying Around Ideas Worth Rallying Around
Ideas Worth Rallying Around Ideas Worth Rallying Around Ideas Worth Rallying Around
Ideas Worth Rallying Around Ideas Worth Rallying Around Ideas Worth Rallying Around
Ideas Worth Rallying Around Ideas Worth Rallying Around Ideas Worth Rallying Around

About Motto®

Waving the Motto® flag and creating bold battle cries since 2005.

Motto® is a global strategic branding agency that works with innovative companies to turn brands into Ideas Worth Rallying Around™. We work with founders, CEOs, and executive teams to realize their most significant opportunities. Triggers like leadership changes, shifting business models, market expansions, and product innovations are perfect challenges for us. We’ll make your vision visible.

Meet the
founders

Forged in the fire

A gutsy story that began with $250 and a daring vision.

In 2005, Sunny Bonnell and Ashleigh Hansberger were college dropouts bursting with big ideas. They made the crazy decision to start Motto® against a sea of doubt. People said they were too young, too female, too inexperienced, and too broke to succeed in a world where admen made the rules. But they had a little something called vision. Seventeen years later, the entrepreneurial fire still burns bright.

CULTURE CODE CULTURE CODE CULTURE CODE
CULTURE CODE CULTURE CODE CULTURE CODE
CULTURE CODE CULTURE CODE CULTURE CODE
CULTURE CODE CULTURE CODE CULTURE CODE

Belong here. We're hiring!
01.

Do Big Things®

We dare to do big things, create big ideas, make big leaps, and take big risks.

02.

We Before Me

We work as a team to get the best from each other. No one can move a mountain alone.

03.

Great Not Good

We are obsessed with excellence and refuse to accept mediocrity or good enough.

04.

Radical Candor

We recognize conflict as a healthy and valuable tool that makes us more innovative and collaborative.

05.

Play Offense

We spend as much time as possible doing and as little time as possible talking about doing.

06.

Glass Half Full

Positivity creates opportunity; pessimism kills it. We are optimistic about the future, and in turn, promote creativity and new ideas.

(Remote Culture + Meeting Space in NYC)

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Diversity numbers at Motto®

♀ Owned
33% LGBTQ+
28% BIPOC
68% Women
7 languages

Our team Our team Our team
Our team Our team Our team
Our team Our team Our team
Our team Our team Our team

Meet some of the people that make it possible.

We're a diverse, tight-knit team with big hearts. And even bigger vision.

Here inside Motto®, diversity is critical to extracting insanely strategic and creative outcomes. Every person on our team comes together to amplify our individual and collective talents, so you can experience high-functioning diversity at work, delivering massive value for your company.

Nathan | Motto
Nathan Holloway
Creative Director
ashleigh hansberger founder motto
Ashleigh Hansberger
Founder & CEO
sunny bonnell founder motto
Sunny Bonnell
Founder & CEO
Hsiao | Motto
Hsiao Han Chen
Senior Art Director
Andrew | Motto
Andrew Last
Senior Designer
Funsho | Motto
Funsho Felix
Content Creator
Lauren | Motto
Lauren Hall
Creative Producer
team
Nicole Souza
Director of Client Experience
andrea
Andrea Garcia
Executive Assistant
team
Vicki Kosuda
Chief Financial Officer
Fab
Fabricio Benitez
People & Culture
team
Ruth Alexander
Director of HR
We are Motto
Harry Bearhope
Junior Designer
team
Rachel Davis
Strategist and Faciltator
Sam
Samantha Alexander
HR Assistant
team
Coby Phillips
Director of Client Partnerships
team
Harry Boyd
Front-End Developer
team
Luke Liscom
Motionographer
motto careers

Join Motto® and make a difference.

Motto® is considered one of the top branding agencies. We are a culture-centric company that puts people above profit. We’re guided by our core values and aim to make a positive impact each day.

We look for high-performing talent who believe in the power of ‘we’ and live their lives as good humans. We’d love to hear from you if you want to help us build Motto® and develop your career.

See open positions