The Agency.

Hi, We’re Motto.

We’re an independent, spirited, energetic team of branding experts helping companies build bold brands that drive business success. Each year, we serve a diverse group of clients — from innovative entrepreneurs launching the next generation of great brands to global enterprises that are reinventing their brand for the future.

Our successful client relationships stem from us spending the time to get to know each company intimately in order to assess the issues at hand. And when you work with Motto, you get the experience and knowledge of our entire team. We’ve been recognized numerous times as one of the top branding agencies in the country and a Top Digital Agency on DesignRush.


Rule Breakers.

In 1997, Sunny Bonnell and Ashleigh Hansberger met as teens in a Chicago snowball fight. They grew up together, went to college together, and in their early twenties started Motto in 2005. With 250 bucks and a dream, they fought the odds. People said they were too young, too female, too inexperienced, and too rebellious to succeed in a world where sixtyish admen made the rules.

When they’re not branding clients, they teach leaders how to stand out, think different, and lead bold brands.

They’re also writing a highly anticipated leadership book, RARE BREED (HarperOne 2019).


Thinkers & Doer’s.

Motto’s team consists of researchers, strategists, storytellers, writers, brand designers, UI/UX designers, developers, content producers, led by a senior team. We’re purpose-driven, entrepreneurial at heart, driven by a few core beliefs, and held together by an affinity for meaningful work and a desire to partner with people who think and dream big.


Awards & Press.

Entrepreneur Logo
Inc 30 Under 30 logo
Forbes logo
CBS news logo
GDUSA logo
Awwwards Logo
The Next Web Logo
Chicago Tribune logo
MSN logo
American Express Logo
Women 2.0 Logo
Upstart Business Journal logo
The Huffington Post logo
Yahoo logo
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WeWork Logo
Shutterstock logo
Never Settle Show Logo branding agency
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Work With Motto


What We Do