For over fifteen years at the helm of Motto, Sunny Bonnell and Ashleigh Hansberger have been teaching leaders how to dismantle business-as-usual using Rare Breed thinking to deviate from the norm and challenge the status quo.
In 1997, Sunny and Ashleigh met as teens in a Chicago snowball fight. They grew up together, went to college together, and in our early twenties started Motto in 2005 with $250. From the beginning, they were swimming against a current of doubt. People said we were too young, too female, too inexperienced, and too rebellious to succeed in a world where sixtyish admen made the rules.
That was over a decade ago.
The dynamic duo now captain an army of talent at Motto and consult with brands around the world on a new kind of leadership thinking which they share in their bold talks and unconventional book RARE BREED: A Guide to Success for the Defiant, Dangerous, and Different.
In their book, Sunny and Ashleigh help leaders and those who strive to be leaders, develop a Rare Breed Mindset, a thought framework based on seven unconventional traits they’ve identified as the source of radical differentiation and power in business and life. It is this philosophy that has garnered the attention of clients like Google, Microsoft, the NFL, and Hershey’s.
Witnessing an alarming lack of acceptance for unique people and “crazy” ideas that don’t fit the mold, Sunny and Ashleigh responded with their book, which has become the go-to business manifesto for tearing up the rule book and succeeding on your own terms. In turn, the Rare Breed Mindset™ builds stronger, more inspiring, and more innovative companies and teams.
Not only do they speak, write, talk, and teach, Sunny and Ashleigh also consult virtually around the globe on how leaders can think, act, and innovate more like a Rare Breed amid the COVID disruption and cultural shifts.
When not leading their team of Rare Breeds at Motto, they give inspiring keynotes where they share their audacious story as well as provocative advice on how to turn doubt into determination, failure into fuel, and angst into ambition.
They’ve been named Inc. 30 Under 30, GDUSA Top 25 People to Watch, and interviewed by Entrepreneur, Forbes, Yahoo!, Wall Street Journal, The Breakfast Club and hundreds more. They’ve also spoken at Dale Carnegie, Fossil, Small Giants, Inc. GROWCO, The Dallas Society of Visual Communicators, Campaign and more to name a few.