Motto (n:) a short phrase of a belief or ideal


Boldness and spirit in all we do.

Motto is a branding and digital agency with offices in New York and Dallas. We work with ambitious leaders and companies who are eager to build brands that stand out from the pack. Each year, we serve a diverse group of clients — from established, global companies wanting to evolve to innovative entrepreneurs launching the next generation of beloved brands. In all that we do, we yearn to be bold and make our clients successful.


Our thought-leadership on branding and leadership is featured in almost every major media news outlet.

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Meet the Founders

Defying the rules since day one.

In 1997, Sunny Bonnell and Ashleigh Hansberger met as teens in a Chicago snowball fight. They grew up together, went to college together, and in their early twenties started Motto in 2005. With 250 bucks and a dream, they fought the odds. People said they were too young, too female, too inexperienced, and too rebellious to succeed in a world where sixtyish admen made the rules.

For over a decade, the dynamic pair has built a gangbuster agency with deep expertise across every category. When they’re not branding clients, they teach leaders how to stand out, think different, and lead bold brands. They’re also writing their highly anticipated leadership book, Rare Breed (HarperOne 2019).


A collective of thinkers, makers, do-er’s, and the occasional hooligan.

Motto’s team consists of researchers, strategists, storytellers, writers, brand designers, ui/ux designers, developers, content producers and more. Our company is purpose-driven, entrepreneurial at heart, and driven by a few core beliefs. We’re held together by an affinity for meaningful work and a desire to partner with people who think and dream big.

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What We Do