For over fifteen years, Sunny Bonnell and Ashleigh Hansberger have been helping brands be rare and different. Now, they are teaching leaders how to dismantle business-as-usual using a Rare Breed Mindset.
In 1997, Sunny and Ashleigh met as teens in a Chicago snowball fight. They grew up together, went to college together, and in their early twenties started Motto in 2005 with $250. From the beginning, they were swimming against a current of doubt. People said we were too young, too female, too inexperienced, and too rebellious to succeed in a world where sixtyish admen made the rules. That was over a decade ago.
Now, the dynamic duo captains an army of talent at Motto and also leads Rare Breed Leaders which teaches a new kind of leadership thinking based around their unconventional business book RARE BREED: A Guide to Success for the Defiant, Dangerous, and Different.
Sunny and Ashleigh help leaders develop a Rare Breed Mindset, a thought framework based on seven unconventional traits they’ve identified as the source of radical differentiation and power in business and life. It’s this thinking that has garnered the attention of clients like Google, Microsoft, the NFL, and Hershey’s.
Not only do they speak, write, talk, and teach, Sunny and Ashleigh also host a groundbreaking YouTube series that interviews celebrity and cultural provocateurs.
In their inspiring and funny keynotes, they share their audacious story of dropping out of college, starting a business with $250, and provocative advice on how to turn doubt into determination, failure into fuel, and angst into ambition.
They’ve been named Inc. 30 Under 30 America’s Coolest Young Entrepreneurs, GDUSA Top 25 People to Watch, and sought out by Entrepreneur, Forbes, Yahoo!, Wall Street Journal, The Breakfast Club and hundreds more. They’ve spoken at Dale Carnegie, Fossil, Small Giants, Inc. GROWCO, The Dallas Society of Visual Communicators, Campaign, just to name a few.
Buy the book Rare Breed here.
Learn about Rare Breed Leaders here.