Our — Agency


Why Motto?

Motto is an independent, strategic branding agency based in NYC and founded in 2005 by Sunny Bonnell and Ashleigh Hansberger. We’re proud to be among the .1% of creative agencies owned by women.

Each year, we serve a diverse group of clients — from innovative entrepreneurs launching the next generation of brands to global enterprises that are reinventing their brands for the future.

With more than 15 years in branding, we are the agency you choose when you want the big ideas, but need confidence you’re in the right hands. You want an agency that can push you, but also knows how to successfully manage complex brand or digital projects with multiple stakeholders.

We are continuously awarded and recognized as one of the top, most buzzworthy branding agencies in the country for startups and growing brands and have garnered excellent reviews across Clutch, DesignRush, Awwwards, and many more.

Our Services

We’re curiosity-driven researchers, strategists, writers, designers, UI/UX specialists, art directors, and content producers with diverse backgrounds from all walks of life.

We offer a holistic approach to branding with a suite of services under one roof. We lead companies from idea to market launch starting with brand strategy, messaging and tone, and then on to visual identity, art direction, content production and website design/dev.

Brand Strategy
Research & Insights
Market Opportunity
Brand Positioning
Brand Storytelling
Tone & Messaging
Brand Architecture

Brand Design
Visual Identity
Color & Type
Brand Guidelines
Tone of Voice
Brand Personality

Digital & Web
Branded Content
Social Strategy
Content Strategy
Mobile Apps

Our Founders

In 1997, Sunny Bonnell and Ashleigh Hansberger met as teens in a Chicago snowball fight. They grew up together, went to college together, and in their early twenties started Motto in 2005. With 250 bucks and a dream, they fought the odds. People said they were too young, too female, too inexperienced, and too rebellious to succeed in a world where sixtyish admen made the rules.

All that doubt fueled them harder, leading to a book deal with HarperOne, a HarperCollins imprint. Their book, RARE BREED, A Guide to Success for the Defiant, Dangerous and Different, is now available wherever books are sold.

In their much buzzed about Workshops, they teach leaders and organizations how to stand out, think different, and lead bold brands by harnessing the power of 7 unconventional traits from the book.

Awards & Press

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Client Reviews