Motto® is a global brand strategy and culture company that aligns purpose, vision, culture, and brand at every level with Ideas Worth Rallying Around

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Connecting business vision to brand strategy

Motto® is a strategic branding agency headquartered in New York City with a globally distributed team. We work at the intersection of brand and culture for innovative companies looking to launch, grow, or refresh their brands. Our unique Motto Method forges meaning in the belly of your business, so strategy, culture, and brand work together as one. You hire us to codify the mission, pin a new strategy, articulate your vision, differentiate, simplify tough problems, align your team, and reshape ineffective thinking. We’re an excellent fit for when your brand needs something to say, not just something to sell.

What We Do


● Motto is among the .01% of agencies owned by women. Our very existence disrupts the status quo.

Meet Sunny & Ashleigh
sunny bonnell ashleigh hansberger
Sunny Bonnell & Ashleigh Hansberger,
Founders of Motto®

Work Reels

2020 Work

2021 Work

Areas We Work



✳︎Arts & Culture


✳︎Food & Drink







Brand Strategy

→ Research & Insights
→ Branding Positioning
→ Brand Architecture
→ Brand Culture & DNA
→ Brand Story
→ Big Idea

Brand Identity

→ Visual Identity System
→ Verbal Identity Kit
→ Brand Guidelines
→ Sound Identity
→ Naming & Nomenclature
→ Packaging & Unboxing

Brand Activation

→ Employee Activation
→ Brand Campaigns
→ Website Design
→ Copywriting
→ Go-To-Market Plans
→ Launch & Rollout

Our founders wrote a bestselling book. In Rare Breed, they tear up the rule book with seven unconventional virtues that lead to great breakthroughs.

Buy Rare Breed →

✳︎ Why Motto?

Our clients lead companies whose ambitions have outgrown their means, or they’re trying to build a future that others can’t see (yet). They can’t afford to get it wrong. We’re the ones crazy enough to join them and experienced enough to steer the ship.

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