Fifteen years ago, down in a small, coastal town in South Carolina, we dipped our toes into the world of marketing to start a branding agency called Motto. We were twenty-something, had $250…
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Recent Work
Connecting business vision to brand strategy
Motto® is a strategic branding agency headquartered in New York City with a globally distributed team. We work at the intersection of brand and culture for innovative companies looking to launch, grow, or refresh their brands. Our unique Motto Method™ forges meaning in the belly of your business, so strategy, culture, and brand work together as one. You hire us to codify the mission, pin a new strategy, articulate your vision, differentiate, simplify tough problems, align your team, and reshape ineffective thinking. We’re an excellent fit for when your brand needs something to say, not just something to sell.
Clients
● Motto is among the .01% of agencies owned by women. Our very existence disrupts the status quo.
Meet Sunny & Ashleigh
Sunny Bonnell & Ashleigh Hansberger,
Founders of Motto®
Work Reels
2020 Work
2021 Work
Areas We Work
✳︎Technology
✳︎Beauty
✳︎Arts & Culture
✳︎Wellness
✳︎Food & Drink
✳︎Entertainment
✳︎Sports
✳︎Hospitality
✳︎Finance
✳︎SaaS
Capabilities
Brand Strategy
→ Research & Insights
→ Branding Positioning
→ Brand Architecture
→ Brand Culture & DNA
→ Brand Story
→ Big Idea
Brand Identity
→ Visual Identity System
→ Verbal Identity Kit
→ Brand Guidelines
→ Sound Identity
→ Naming & Nomenclature
→ Packaging & Unboxing
Brand Activation
→ Employee Activation
→ Brand Campaigns
→ Website Design
→ Copywriting
→ Go-To-Market Plans
→ Launch & Rollout
Our founders wrote a bestselling book. In Rare Breed, they tear up the rule book with seven unconventional virtues that lead to great breakthroughs.
Buy Rare Breed →
✳︎ Why Motto?
Our clients lead companies whose ambitions have outgrown their means, or they’re trying to build a future that others can’t see (yet). They can’t afford to get it wrong. We’re the ones crazy enough to join them and experienced enough to steer the ship.
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