Fifteen years ago, down in a small, coastal town in South Carolina, we dipped our toes into the world of marketing to start a branding agency called Motto. We were twenty-something, had $250…
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— The Ones Who Carry the Flag
Motto is the female-founded, purpose-driven brand consultancy of Chief Visionary Sunny Bonnell and Chief Strategist Ashleigh Hansberger. Together, with our diverse team of ruckus-makers, we work with leaders to align teams, shape sharp strategies, and create cultural relevance using brand as our weapon.
We are radically inclusive and harness a spirit of collaboration, curiosity, and audacious ambition. We don’t just make your brand look pretty, we make you matter. Here’s to getting into good, necessary trouble.
Culture
Workshops
Purpose
Vision
Values
EVP
Strategy
Positioning
Archetype
Big Idea
Message
Story
Identity
Look & Feel
Logo & ID
Color/Type
Style Guide
Experience
Our Clients
— Our Ethos
In business, rebellions happen daily.
Every disruption begins when a conformist says, “You’ll never crack the human genome,” and the rebel says, “Really? Hold my drink.” Saying that is more possible today than at any time in history. Industries are built on overthrowing what’s gone before. Technology has made it easier, but it’s our mindset—the idea that not only can we break free and chart our own course, but we’re supposed to—is what fuels us. Rebellion is part of the Motto DNA.
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— How We Work
Unlock your team and achieve brand clarity.
Using brand thinking and principles from their bestselling book Rare Breed, Sunny and Ashleigh teach your team how to rebel against the ordinary, create an audacious vision, attract rare talent, win obsessed customers, and more. Through our empowering workshops and branding projects, you’ll leave with an action plan to grow your business and brand.
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— Our Book
We wrote the breakthrough business book on being defiant, dangerous, and different in a world of mediocrity.
In Rare Breed, learn how seven so-called “vices” society deems counterintuitive to business success, are actually your selling points. Own your voice, shatter templates, and stand out, in a world that wants to own you.
★ ★ ★ ★ ★
“Best Business Book of the Year.”
— Geoffrey Colon, Microsoft®
★ ★ ★ ★ ★
“Top 5 Career Books.”
— NY Post
Discover Our Book
Ideas for Leaders
Why Extraordinary Rare Breed Leaders Can Come From Anywhere or Any Age
Unless you’ve been down in your basement binge-watching The Social Dilemma, you’re familiar with Greta…
How Netflix Stays Nimble
From the success of its original sci-fi thriller Stranger Things to the allure of a…
5 Personality Traits That Could Make Your Company a Unicorn
Difficult personalities are nothing new among high-flying entrepreneurs and executives. But if managed wisely, even wildly intense people…
What Kendrick Lamar Teaches Leaders
Hip-hop artist Kendrick Lamar rocked the world of high culture to its foundations when he…
Testimonials
“Motto blew us away. They exceeded our team’s expectations by 100x.”
Annie Wang
Sr. VP of Marketing, Artnet
“Our hearts exploded with love for everything Motto created for us.”
Lauren Ready
Senior Video Producer, USA Today
“Motto is a true partner. They pushed us to allow our true selves to show through in the branding.”
Johanna Lyman
Practice Leader for Culture and Inclusion, Kadabra
“Sunny, Ashleigh, and the team at Motto are truly visionary.”
Glenn Burr
Chief of Mojo, Small Giants
