Motto® is a global branding agency that powers the world’s most innovative companies to champion big ideas and leap to what’s next.
Let's find your Motto
Make your vision visible®
Motto® works with executive leaders to create brands and Ideas Worth Rallying Around™
Great companies start with a daring vision and realize it through their culture and brand. Motto® is a strategic branding agency based in New York City with a globally distributed team. We specialize in leadership alignment, rebranding, brand refreshes, and new brand creation for innovative companies. By anchoring vision and brand to a big Idea Worth Rallying Around™, we turn vision into value and brand into business impact.
Recent Case StudiesSee more work
Our thought leadership in the press and latest thinking on vision, strategy, culture, and brand.
Motto® x Google
Created the "Greetings From Google" branding and merch collection to represent international campus locations, from San Francisco to Singapore, Pittsburgh to Paris.
Motto® x Virgin Voyages
We worked with leadership to develop an impactful internal brand and culture code for their ship staff to deliver on the promise of an Epic Sea Change For All.
Motto® x Microsoft
Motto® brought Rare Breed brand thinking into Microsoft. We facilitated leadership workshops to dismantle status-quo thinking and inspire change.
Motto® x Brooklyn Brewery
We developed a clear path forward for Brooklyn Brewery’s next brand innovation in the beyond-beer space and a framework for future innovation.
Motto® x Choice Hotels
Comfort Inn is a Choice Hotels brand that guests have enjoyed for the last 40+ years. Motto® is developing a new tagline and brand book to invigorate the brand.
Clarify and cast a compelling vision to build your business.
Coming in 2023, join us for VisionCamp®, an expertly guided two-day virtual visioning experience. We teach startup founders, CEO, and leaders at all levels how to lead with a daring vision that others can buy into, rally around, and help build.
Inspiring people and sharing knowledge
Powerful keynotes for your next event.
Founders Sunny Bonnell and Ashleigh Hansberger are bestselling authors, keynote speakers, and global thought leaders. Invite them to speak at your next special event and learn how to unleash big ideas and build a Culture of Possibility®.