Branding is a process of self-discovery — to uncover the one meaningful idea at the center of a company that makes it rise above. Branding is the deliberate effort you make to say, “This is who we are” to the world.
Although the term ‘hacking’ has mostly carried negative connotations in the branding world, ‘growth’ or ‘brand’ hacking illustrates how determined entrepreneurs are thinking outside the box to cultivate successful brand experiences.
The question is — can you ‘hack’ a brand without sacrificing soul?
Branding & design experts Sunny Bonnell and Ashleigh Hansberger joined Matthew Capala on July 29th at 12pm CST / 1pm ETS for this one-hour free webinar and lively discussion, as they shared “10 branding hacks to grow your brand without losing its soul.”
In the webinar recording, you’ll receive hands-on, strategic and practical tips every entrepreneur should consider as you begin to develop grow your business and brand to the top.
In this webinar, you will learn:
- Why articulating purpose matters for your business and your clients
- Why setting your vision is critical
- How to create brand values that go beyond words like, “integrity.”
- Why having a distinct point of view comes before anything else
- How to nurture your customers
- Why market research can lead to mediocrity
- How to write a brand manifesto
- and much more!
Who should join this webinar:
- Small Businesses
Sunny Bonnell and Ashleigh Hansberger are co-founders at Motto, a comprehensive branding firm that helps visionary entrepreneurs and companies build magnetic brands. Their work and expertise has been featured in various design and business publications including Forbes, AMEX, MSN Business, CBS News, Inc. 30 Under 30, HOW, PRINT, and most recently GDUSA’s “25 Creatives to Watch in 2014.”
Matthew Capala is an Internet entrepreneur, international speaker, and author. He is the founder of Alphametic, growth hacker at SearchDecoder, life hacker at SumoHacks, Adj. Professor at NYU, and Author of “SEO Like I’m 5“.