Press & Awards

A collection of awards, press, features, interviews, and podcasts.

Yahoo Finance YFi AM

Forbes recently published a ranking of “America’s 100 Most Innovative Leaders.” Only one woman made the cut out of 99 men. Motto’s founders Sunny Bonnell and Ashleigh Hansberger sat down with Yahoo Finance’s YFi AM this week that by not including more women on their list, Forbes sent a message to young women.

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World’s Most Dangerous Morning Show

Society teaches us you need to change who you are to achieve greatness. Sunny Bonnell and Ashleigh Hansberger, founders of Motto break down what it means to be a “Rare Breed” in their new book, Rare Breed, A Guide to Success for the Defiant, Dangerous and Different. Get the book.

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Game of Thrones x the Emmy’s

At the 2019 Emmy Awards, you’ll hear the name of Gwendoline Christie from “Game of Thrones” among the list of nominees for Best Supporting Actress in a drama. She cast her own ballot for her role in the hit series and went viral because of it. Motto’s co-founder, Sunny Bonnell, weighs in on why this is a good thing.

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Award Winner: Ashleigh Hansberger

DMN’s 40UNDER40 recognizes extraordinary marketers from across brands, agencies, and vendors, who are not only succeeding, but excelling in their careers. Congratulations to our co-founder Ashleigh Hansberger for winning the award!

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Wharton Radio: Women@Work

Sunny Bonnell and Ashleigh Hansberger, authors of Rare Breed: A Guide to Success for the Defiant, Dangerous and Different, join host Laura Zarrow on Women@Work.

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NYU Book Signing

Join authors of their new book Rare Breed, A Guide to Success for the Defiant, Dangerous and Different, and founders of Motto, at NYU Bookstore for a talk on their new book. Learn about the inspiration behind the book, meet the authors and get a book signed.

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Entrepreneur: Problem Solvers

In this widely listened to episode of Problem Solvers, Entrepreneur’s Editor-in-Chief Jason Feifer interviews Sunny Bonnell and follows Motto’s evolution from a little design shop to a full-scale agency. 

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Entrepreneur on Fire

What does it mean to build a magnetic brand? John Lee Dumas of EOFire interviews Motto’s CEO Sunny Bonnell to find out while delving into her unorthodox upbringing, background as a bluegrass player and how she left pre-vet school to co-found Motto.

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GDUSA Top 25 to Watch: Sunny Bonnell

GDUSA chooses 25 People To Watch each year who embody the spirit of the creative community. Individuals are honored for their talent, leadership, success, and accolades. The honor has been granted to design legends like Milton Glaser, Stefan Sagmeister and George Lois. Congratulations to co-founder Sunny Bonnell! 

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Fireside Chat on Purpose-Driven Brands

As the next speakers of Idea Works’ ‘Great Ideas’ series, Motto co-founders Sunny Bonnell and Ashleigh Hansberger were brought in for a Q+A for all the hungry hearts in the room.

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Never Settle Show: Don’t Sell a Product

When you’re starting a business or trying to monetize your passions, you might not think it’s worth investing big money in your brand. But, as the founders of Motto explain in this clip from the Never Settle Show, that early investment can pay off big in the long run.

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iHeart Radio: Your Personal Brand

Branding is so much bigger than design. It’s the deliberate effort you make to tell the world this is who I am. Everyone wants to jump into the more sexy aspects of brand building, but without focus, even the most exciting of clients will lack the proper strategy to pin it together.

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Chicago Tribune: Get to the Heart of Your Business

The of the biggest challenges for startups and early-stage businesses is overcoming the mindset that you don’t need to consider branding right away. The truth is that you’re building your brand from the moment it’s born and from the moment you start asking people to support you.

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Forbes: 7 Ways to Cultivate Creativity in Business

Even the most creative of business minds hit a wall at one point or another. Sunny Bonnell, member of YEC and CEO of Motto, provides an answer to how you can cultivate creativity and innovation after hitting a brick wall.

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How to Use Brand Archetypes

On this podcast episode with Nusii CEO Nathan Powell, Nathan asks Motto CEO Sunny Bonnell to discuss archetyping, why most companies struggle to articulate who they are and why brand archetyping can be instrumental in answering those existential questions as an organization.

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Forbes: Why Originality Is Your Greatest Weapon

Sunny Bonnell discusses why every day business owners around the world pursue their passions, launch industry-disrupting products, and achieve millions in funding yet fail to get off the ground. Competition is intense and your product or service alone isn’t enough to make a dent in the universe.

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Inc.:Best Advice I Ever Got

Branding is so much bigger than design. It’s the deliberate effort you make to tell the world this is who I am. How Sunny Bonnell took the fire in her belly and turned it into one of the most buzzworthy design companies in the US.

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Forbes: Leading an Inspiring Company

What does it take to build an extraordinary company? An inspiring brand? An infectious culture? Sunny Bonnell uncovers the 12 principles for leading a company that stands out.

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Shutterstock: Illuminate Your Brand from the Top Down

Behind every brand — and every design — is a story. It takes the right kind of designer to bring these behind-the-scenes visions to life. Enter Sunny Bonnell and Ashleigh Hansberger, partners at top branding strategy and design agency Motto.

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NSSC: Increase the Value of Execution

To a jam packed room of college graduates, Ashleigh Hansberger, co-founder and chief strategist at Motto, talks to the audience about intent and purpose and how to increase the value of execution in their work and careers. 

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HOW Magazine: 10 Ways to Find Purpose

To get the most out of your career, you have to track down your true calling and put it into play. Here’s how to get started.

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Fox News: Every Business Has a Story to Tell


Storytelling isn’t just for kids. It can win the hearts, minds and wallets of customers. Here’s how to shape narratives that’ll help you and your business live happily ever after

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PRINT Q&A Spotlight: Motto

Ashleigh and Sunny sat down with PRINT editor Jessica Farris to talk about their drive to inspire others to pursue their passions and their journey of building a great agency.

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AMEX: 3 Mind-Blowing Bootstrap Stories

Three risk-taking entrepreneurs found ways to make their businesses work—even when it looked like they might never get off the ground.

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Analyzing Happiness and Success

Described as a true visionary, Sunny Bonnell has the ability to see a brand come alive from the very beginning. In this interview, we discuss the meaning of happiness and success and what it takes to build a career along the way.

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Leadership in Branding

On this episode of Slow Hustle with Peter Awad, Sunny Bonnell discusses the importance of leadership in brand building and bringing passion, dedication, and obsession that she has for her own company, Motto to help others build successful brands.

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7 Marketing Channels You Should Leverage

As an agency executive, it’s your role to educate clients on the newest emerging marketing channels, and advise them on what the best way would be to make them work for their business. Where should you spend your time marketing?

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Advice from 6 Fearless Female Founders

In honor of Women’s History Month, and in hopes of spreading the support for women in tech, we’ve profiled six incredible female founders. We got the lowdown on their entrepreneurial philosophy, like what drives them to Keep Climbing (which is Women Who Startup’s motto), and what advice they have for aspiring female entrepreneurs.

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Why Is Success Seductive?

At the dawn of human civilization, during the time of untreatable epidemics and short life spans, success meant simply surviving. But what happens when success consumes you?

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Pabst Blue Ribbon Knows Brand

Lack of differentiation, poor leadership, mediocre products, stale stories, misaligned market fit — these are some of the reasons businesses fail. But aside from that, many flounder because they simply fail to uphold a strong, meaningful brand.

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3 Unique Brand-Building Strategies

In this article, co-founder Ashleigh Hansberger discusses how Wegmans, Tory Burch and Salesforce all approach their branding strategy might cause you to rethink your own.

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Disruption: Q&A with Sunny and Ashleigh

Brands that disrupt categories win. The truth is most companies don’t bother to push the envelope and invest in brand as a total company experience. You have an advantage knowing that most companies are too lazy to do the hard work, so why not take your company to the next level?

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