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Pace Barton

PACE BARTON

This Atlanta-based boutique law firm with high profile clients like Lil Wayne & Drake, wanted to push boundaries. Learn how we reimagined the law industry and set these young guns apart. 

With high-profile clients like Lil’ Wayne and Drake, this Atlanta-based boutique law firm wanted to occupy a unique brand position and pioneer new territory. The partners wanted to push the envelope on how reserved law firm identities and websites often look. Inspired by a Mad Men vibe, we designed a brand that defied lawyer stereotypes and set the bar for what the law industry can be.

Strategy, Positioning, Brand Identity, Collateral, Photography, & Website Design

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Eric Barton
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