Pace Barton’s Story
With high-profile clients like Lil’ Wayne and Drake, this Atlanta-based boutique law firm wanted to occupy a unique brand position. The partners wanted to push the envelope on what law firm identities and websites often visually represent.
Scope of Work
Strategy & Positioning, Branding, Copywriting, Messaging, Photography & Website
CSS Design Awards
Revolutionizing the Law Industry
We worked with Pace Barton to define what separated them from other firms, what their vision was for what they wanted their practice to be known for, and from what point of view the firm should communicate. Then we developed a positioning strategy to inform a distinct visual and verbal voice. The result is a design style and sensibility that echoes their culture, core values and personality and establishes them as a progressive, forward-thinking law firm.