With high-profile clients like Lil’ Wayne and Drake, this Atlanta-based boutique law firm wanted to occupy a unique brand position and pioneer new territory. The partners wanted to push the envelope on how reserved law firm identities and websites often look. Inspired by a Mad Men vibe, we designed a brand that defied lawyer stereotypes and set the bar for what the law industry can be.
Scope of Work
Strategy, Positioning, Identity, Collateral, Photography, Website