We partner with entrepreneurs, visionaries and business leaders to develop and design values-driven brands. We are strategically led, with a focus on expressing a core idea from start to finish.
Motto is more than just our name - it's a symbol of who we are and what we stand for. Historically, mottos were war cries of sentiment, hope, and promise. Today, a brand's motto serves as a rallying call - a statement of purpose that acts as the guiding principle for all behaviors, messages and decisions. We collaborate closely with clients to develop brands in ways that are authentic to their purpose, mission, vision, values and culture. Most importantly, we push beyond features and benefits to create compelling visual stories and a well-defined voice for each brand we work with — whether it's desiging a new brand from the ground up or helping an established company present themselves more effectively to drive success.
We believe in the power of purpose. We believe good design is not just seen, it’s felt. We believe the greatest glory is not in failing, but in rising. We believe in inspiring others to pursue their dreams. We believe in surrounding ourselves with good books, furry friends and people who laugh. We believe in courage, creativity, meaning and heart. We believe in ordinary acts of kindness. We believe in quieting the noise and listening to the story. We believe the deeper you go, the more you discover. We believe in brands that stand for something greater.
Motto is led by Sunny Bonnell & Ashleigh Hansberger. We are sought after for our vision, inspiring approach, unorthodox leadership style and meticulous nature. Our work ethic and expectations are of the highest caliber - we find the true integrity of a brand and bring it to life through design in a way that connects with the audience. The commitment we make to our clients is driven by our desire to see them happy and successful. The experience of working with us – who we are, how we see the world – is unique and relevant to that growth.
- Partner & Creative Director -
Sunny drives the design strategy for our clients. She was born with a very special gift - the ability to see a brand come alive from the very beginning. Sunny's work and thought leadership has landed Motto's work in numerous publications including Print, HOW Magazine, The Dieline, Lovely Package, Awwwards, LogoLounge, Big Book of Packaging, Reader's Digest and MSN Business. In 2012, she was the judge for the HOW Logo Design Awards.
When she's not solving brand problems, she's earning her MFA in Graphic Design at Savannah College of Art & Design, and inspiring others to pursue their passions. She is a breakfast lover, silent film aficianado and lover of paper boy hats.
- Partner & Brand Strategist -
Ashleigh drives the strategic foundation for our clients using an inspirational positioning approach. She takes the lead by identifying and analyzing our client's business and branding issues and developes strategies to drive their success. In 2010, Ashleigh was featured as one of America's Coolest Young Entrepreneurs in Inc. Magazine's 30 Under 30. In 2007, she became the youngest entrepreneur to win the Make Mine a Million $ Business Award from Count Me In and Open by American Express. She is often featured as a resource for topics on Gen Y entrepreneurs, branding and design.
When she's got some free time, you can find her perusing antique shops, taking pictures of thing most people pass without noticing, and searching for an old Chevy truck to restore.
- The Perfect Gentlemen -
Pistol doesn't design, but he does run through the office with things he really shouldn't. If you have a piece of food, he will stare without blinking for what seems like an eternity. Sometimes he will stare so hard that his eyes water, yet, still no blinks. The point of this is you will never win a staring contest with him. He likes to sleep and we believe he has narcolepsy. This can be identified by the fact he sleeps standing up. Each year, we dress him up on Halloween which he despises, but much to the joy of us. Ask him what's he's been and he'll tell you a butler, lobster, spider and our all-time favorite, a man-eating shark. He loves all people and has no loyalities whatsoever. If you can hug, nuzzle, or kiss his head, he's yours forever.
Define the brand's essence, purpose and story around a rallying cause to connect with your audience and differentiate your brand from the competition.
Strategic development of design voice, logos, color palettes, typography, iconography & graphic elements to bring to your brand to life.
Meaningful brand names & taglines that reinforce the story, capture the brand essence and visually lend to a vast world of ideas and images.
Beautifully crafted packaging, sales materials and in-store support that tells your story, creates brand preference and increases recognition.
Powerful words engage your audience. We craft tone of voice and write compelling language for brand stories, product descriptions, print & web.
Custom websites, responsive design, HTML/CSS, Wordpress & ExpressionEngine CMS, e-commerce, web UI/UX, web banners, social graphics.
Looking for a creative team to partner with on your next project? We look forward to learning more and seeing how we can help.
Our studio is located in South Carolina, serving clients worldwide. Shoot us an email or give us a call if you're interested in working with us.
843.916.0402 ext 101