FEATURED IN

American Express OPEN
INC
GDUSA
MSN
Forbes

WHO WE ARE

Branding and design experts Sunny Bonnell & Ashleigh Hansberger started Motto in 2005 to help companies leverage the power of their purpose to build inspiring brands. We offer a fresh approach that centers on creating brands that are expressions of their purpose, so they become known as much for who they are and what they stand for as they are for the products and services they sell.

People are interested in why you do what you do, how your products and services are created, and the authentic values that surround your business. Whether you're looking to rebrand or launch a new brand, our branding approach builds on the purpose, mission, vision, values, culture and emotional aspects of your company to deliver a felt experience of your brand's purpose to your audience.

OUR EXPERTISE

Our purpose-driven branding philosophy leads to premium positioning and design that brings your brand to life. We help you find the sweet spot of your brand — where your deepest purpose and passions intersect with your customers’ deepest needs. 

01/

BRAND STRATEGY

The single most important part of any branding project is the strategy — who you are, what you stand for and why you matter.

  • Vision, Mission, Purpose
  • Guiding Principles
  • Premium Brand Position
  • Brand Personality

02/

BRAND NAMING

A great brand name serves as the linchpin to your cause, a salute to your story, or point of difference in your category.

  • Brand Naming
  • Product Naming
  • Service Naming

03/

BRAND IDENTITY

Executing in accordance with the strategy, we design compelling visual identities to bring the brand to life.

  • Brand Look & Feel
  • Logos, Icons & Symbols
  • Color Palette & Typography
  • Brand Style Guide

04/

PACKAGE DESIGN

Beautiful packaging that appeals to your audience in a way that inspires purchase behavior is our priority.

  • Packaging Strategy
  • Product & Retail Packaging
  • Packaging Mockups
  • In-store Displays, POP

05/

PRINT COLLATERAL

We create unified collateral systems that communicate core brand ideas and increase recognition.

  • Company Literature
  • Sales & Marketing Collateral
  • Tradeshow Displays
  • Menu Systems, Signage

06/

WEB/MOBILE

From designing a beautiful site to ongoing support and management, we craft great UI/UX experiences.

  • Website Strategy
  • UI/UX Design
  • Content Management Systems
  • eCommerce

New Work

Johnny Cupcakes

Speaker and entrepreneur Johnny Earle is the founder of global t-shirt brand Johnny Cupcakes. As the demand for Johnny’s speaking engagements has grown, he needed a separate website to reinforce his identity as a speaker, and serve as the dedicated hub for his personal brand.

SEE THE PROJECT »

Do we fit the part? Let’s talk!

843.916.0402 x 101