We give our clients a distinct voice by designing their brand around their true purpose. We work in the areas of brand positioning, brand identity, package design, website design & development and copywriting.
Sunny Bonnell & Ashleigh Hansberger started Motto to help companies harness the unstoppable power of their purpose and bring it to life through design. With ten years experience in branding and design, we are sought after for our inspiring approach, personal attention and no guts, no glory style.
Brand mottos are statements of sentiment, hope and purpose. We believe in bringing your motto to light to rally your brand around a common cause. This greater purpose serves as the guiding principle for the creative vision and design we develop for your brand. Discovering your motto is akin to understanding who you are, what you stand for and why you matter. The more you understand, the more significant your brand becomes and the greater impact you have. We find this is an untapped asset that adds significant value to your brand when harnessed. We help brands get clear on their purpose and what values underpin their every move, so that every point of interaction we design reinforces their inspiring cause.
- Partner & Creative Director -
Sunny drives the visual aesthetic for our clients. She was born with a very special gift - the ability to see a brand come alive from the very beginning. Sunny's work and leadership has been recognized in numerous publications including PRINT, HOW Magazine, LogoLounge, Big Book of Packaging, Reader's Digest and MSN Business. She was the sole judge for the 2012 HOW Logo Design Awards.
When she's not solving brand problems, she's earning her MFA in Graphic Design at the Savannah College of Art & Design and inspiring others to pursue their passions. She is a breakfast lover, silent film aficianado, and loves paper boy hats.
- Partner & Brand Strategist -
Ashleigh drives the strategic and conceptual foundation for our clients. She takes the lead by identifying and analyzing our client's business and branding issues and developes strategies to suit their needs. In 2010, Ashleigh was featured as one of America's Coolest Young Entrepreneurs in Inc. Magazine's 30 under 30. In 2007, she became the youngest entrepreneur to win the Make Mine a Million $ Business Award from Count Me In and OPEN by AMEX. She is often featured as a resource for topics on GEN Y entrepreneurs, branding, and design.
When she's not working, you can find her perusing antique shops and searching for an old Chevy truck to restore.
- Studio Pup -
Pistol doesn't design, but he does run through the office with things he really shouldn't. If you have a piece of food, he will stare without blinking for what seems like an eternity. Sometimes he will stare so hard that his eyes water, yet, still no blinks. The point of this is you will never win a staring contest with him. He likes to sleep and we believe he has narcolepsy. This can be identified by the fact he sleeps standing up. Each year, we dress him up on Halloween which he HATES, but much to the joy of us. Ask him what's he's been and he'll tell you a butler, lobster, spider and our all-time favorite, a man-eating shark. He loves all people and has no loyalities whatsoever. If you can hug, nuzzle, or kiss his head, he's yours.
We value close, collaborative relationships with our clients because we believe that true greatness comes as a result of working together. Plus, we want you to enjoy the journey of branding with us, and we can only do that when we work as a team.
We work with up-and-coming companies to develop and design the next generation of brands. We uncover their unique voice and give rise to ideas that create excitement.
We help established companies reposition and evolve their brands both strategically and aesthetically to show positive change, self discovery and growth, all while respecting their past.
We guide new branding and design initiatives for companies increasing their portfolio while maintaining core brand values, brand messages and associations.
We define your brand's purpose and strategic position around a rallying cause to communicate who are you, what you stand for and why you matter.
Development of tone of voice, logo, color palette, typography & graphic elements to bring to life your brand's purpose and personality.
Meaningful brand & product names based on proven naming principles such as memorability, ownability, likability and relevancy of message.
Strategically devised and beautifully crafted packaging and in-store support that tells your story, creates brand preference and increases demand.
Custom websites, responsive design, HTML/CSS, ExpressionEngine CMS, e-commerce, web UI/UX, web banners, social graphics.
Everything design-related and promotional including print, stationery, brochures, sell sheets, presentations, and displays.
Powerful words engage your audience. We craft your tone of voice and write compelling language for brand stories, product descriptions, print & web.
Need help managing transitions and obstacles to business success with objective, expert advice? We are available on-site or remotely.
We ran out of things to say here, so for the sake of keeping our grid nice and pretty, we present you with this fine bearded lady. Don't read into it.
Ready to get started on a new project? We use helpful online tools to make working with us easy from anywhere in the world. We may also be available to work on-location at your site. Fill out our Project Brief and let's decide how we will conquer the world together.
Chats & Meetings
We are located in South Carolina, serving clients worldwide. Shoot us an email, give us a call, or fill out our Project Brief if you're interested in getting started. We look forward to learning more about you and seeing how we can help! Tip: We love cupcakes, old trucks and good conversation.
The Noun Project
The Noun Project is a platform empowering the design community to build a global visual language that everyone can understand. Visual communication is incredibly powerful. Symbols have the ability to transcend cultural and language barriers and deliver concise information effortlessly and instantaneously. For the first time, this image-based system of communication is being combined with technology to create a social language that unites the world.
Our site makes use the following icons:
Lightning designed by Madebyelvis from The Noun Project
List designed by Jose Manuel Rodriguez from The Noun Project
Type Design designed by Andrew J. Young from The Noun Project
Package designed by Hakan Yalcin from The Noun Project
Brochure designed by Mateo Zlatar from The Noun Project
Presentation designed by Joris Hoogendoorn from The Noun Project
Computer designed by james zamyslianskyj from The Noun Project